The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Television executives can make informed content decisions by using demand data to analyze a TV series such as "Scorpion." The demand data presented for this show in Canada over the last 30 days can be useful in providing insights regarding content valuation, acquisition, distribution, and programming decisions. Here are some of the questions that executives can answer by looking at the demand data for "Scorpion":
- How much is this series worth? The demand data can provide insights into the dollar value contribution of a show to any platform in any region. For instance, "Scorpion" has been in the 97.7th percentile in the drama genre, indicating that its demand has been higher than 97.7% of all drama titles in Canada. This high level of demand suggests that the show has a high value to the platform. Furthermore, the fact that "Scorpion" has been increasing in popularity indicates its value is growing.
- Which titles should be acquired to support subscriber retention or growth? By using demand data, executives can identify what type of content exhibits the opportunity to acquire or produce and which titles can attract new subscribers to their SVOD service. For "Scorpion," the data shows that the audience demand for the show has increased by 19.6% in Canada during the month of February, meaning the show could be an acquisition driver for the platform's subscribers.
- What is the value of a content library to a platform over time? Executives can assess how well audience demand is maintained over time by evaluating the longevity of a show. For "Scorpion," its longevity is exceptional, indicating that the show could be a valuable asset to the platform in the long term.
- How can the platform optimize its programming strategy around this show? The demand data can inform programming decisions by highlighting the show's momentum and effective marketing campaigns. For "Scorpion," the momentum of growth is outstanding, and its demand has spiked in late February 2024, suggesting that a specific marketing campaign around that time could have resulted in an increase in demand.
- How can we assess the show's ability to drive subscriptions and mitigate churn? By examining the reach parameter, which indicates the number of people expressing demand for a show, executives can evaluate if "Scorpion" can attract new subscribers to the platform. Global data shows that the series is exceptionally in-demand globally across 10 key markets. Furthermore, the above-average performance of "Scorpion" on a 1-year rolling basis compared to the last 30 days suggests that the show has increased popularity, which could drive engagement and retention from existing subscribers.
In summary, the demand data for "Scorpion" can provide valuable insights into content valuation, acquisition, distribution, and programming decisions. With a high level of demand, exceptional longevity, momentum, and reach, "Scorpion" appears to be a valuable asset to the platform that executives could utilize for their SVOD service. By leveraging the power of demand data, executives can optimize their content strategy for subscriber attraction and retention and maximize their investment in content.
Scorpion's travelability to Canada in the last 30 days is 45%, which means that the audience demand for Scorpion is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Scorpion travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scorpion, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 4:43 a.m. PST using tv demand analytics from Parrot Analytics for Scorpion in Canada. We provide our partners with essential television industry expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.