The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the priority is to understand audience demand for a particular TV show or movie. One way to achieve this understanding is by examining audience demand data. For example, let's examine Parrot Analytics' audience demand data on the show "Scream" in Canada in December 2023.
Firstly, demand data can help in content valuation by answering questions like: "How much is my show worth?" Parrot Analytics' content valuation system is based on demand data and and shows the dollar value contribution of any title to any platform in any region. Analyzing the demand data on "Scream" in Canada in December 2023 shows that the show has achieved a demand 2.8 times higher than the average in Canada, and demand has been increasing by 5.7% in December. This information provides valuable insights to a content producer, distributor, or acquisition executive on how much value the show could bring to a potential buyer or how much investment should be made in the show.
Demand data can also inform decision making on audience acquisition and retention. For example, the demand data reveals shows that "Scream" ranks at the 95.0th percentile in the drama genre in Canada for December, and audience demand for the show has increased in Canada. This information shows that there is a high level of demand for the show in Canada and that the show will be an asset in acquiring and retaining subscribers. It can also inform programming decisions of what types of shows and genres to focus on.
Examining the global performance of "Scream" can help in making smart acquisition and distribution decisions. Parrot Analytics' data shows that "Scream" has good travelability and franchisability in global markets. Furthermore, it shows that the show attracts high demand in several global markets including the United States, Brazil, and Australia. This information is crucial to executives who are looking to acquire or distribute content globally as it provides insights into which markets have the highest demand and helps to identify untapped markets.
Lastly, understanding audience demand trends and momentum can help executives make more informed programming decisions. For instance, comparing the performance of "Scream" on a 1-year rolling basis and the last 30 days reveals the show's increasing popularity. It is important to understand the pace of growth of a show and the demand trends to identify the right time to air the program. This information enables executives to schedule programming effectively, optimize pre-and-post-premiere marketing campaigns, and make smart decisions on the timing of renewals.
In conclusion, understanding audience demand data is essential for entertainment executives to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' audience demand data on "Scream" in Canada in December 2023 shows how executives can use demand data in valuation, audience retention, acquisition strategy, distribution, and programming decisions to gain a competitive advantage in the industry.
Scream's travelability to Canada in the last 30 days is 15%, which means that the audience demand for Scream is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Scream travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Scream), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MTV by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Scream, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Scream is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scream, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 11:14 p.m. PST using demand datasets from Parrot Analytics for Scream in Canada. We provide our partners with smart television series expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.