The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide valuable insights into consumer behavior that can be used by entertainment executives to make informed content-related decisions. For instance, based on the analysis of "Scrubs" in Canada during March 2024, we can learn a lot that can inform content valuation, distribution, and programming decisions.
Firstly, demand data can be used to determine the content value and the optimal pricing strategy of a title. Parrot Analytics' content valuation system can help answer essential questions concerning how much a series is worth, its ability to attract and retain subscribers, its global appeal, and whether it should be considered a strategic asset for a streaming platform. For instance, based on the analysis of "Scrubs" in Canada, we can determine that the show has a good demand and that 8.6% of all TV shows have a similar level of demand. Also, the show has higher demand than 95.8% of all drama titles in Canada, proving its value as a piece of content for any platform.
Secondly, by examining the top ten countries where "Scrubs" is most in-demand over the last 30 days, we can understand the show's potential for international distribution. The data shows that "Scrubs" outperforms the demand of the average TV show in each of these markets, which means it has a significant international appeal to help inform acquisition decisions and aid in global expansions.
Thirdly, understanding the spikes in demand for specific titles can inform optimal release strategies and programming decisions. "Scrubs" has a good demand spike during late March 2024 in Canada. Content distributors could apply this knowledge by scheduling new releases at a similar period to optimize viewership numbers and increase audience engagement based on the demand trends.
Fourthly, by examining the show's momentum we can see the pace of growth and indicate if the popularity of the show is increasing. Although "Scrubs" peaked at 7.2 times the average in the last 30 days, compared to 9.2 times the average over the course of an entire year, the show has a good momentum during the last 30 days.
Finally, demand data can help TV producers and studios understand their target viewers by identifying the taste clusters, as well as the show's reach. Based on the analysis of "Scrubs," we can see that the show is more appealing to fans of shows like "Rick And Morty," "The Mandalorian," and "Doctor Who (2005)," which could be useful in developing a targeted marketing strategy that highlights these commonalities. Also, "Scrubs" has a good reach, meaning that if it is included in a particular platform's catalog, it could potentially draw in new subscribers.
In conclusion, demand data powers Parrot Analytics' content valuation system, providing TV executives with valuable insights that can inform content investment, acquisition, and distribution decisions. Analysis of "Scrubs" in Canada over the last 30 days revealed various insights on the show's content value, international appeal, optimal release strategies and programming, momentum, target audience, and reach. Therefore, decision-makers can rely on demand data to optimize audience engagement, appreciation, and retention.
Scrubs's travelability to Canada in the last 30 days is 30%, which means that the audience demand for Scrubs is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Scrubs travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Scrubs.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Scrubs from partners like NBC.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Scrubs? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Scrubs. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Scrubs), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Scrubs, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Scrubs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scrubs, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Medical Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 17, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Scrubs in Canada. We provide our partners with far-reaching TV analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.