The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you may find yourself wondering how to make more informed acquisition, distribution, and programming decisions that will resonate with audiences and deliver ROI. Demand data can be a valuable tool to help you do this. Let's take a look at the popular TV series "See" in March 2024 in Canada as an example of how demand data can be used to make informed content decisions.
At 9.3 times the audience demand of the average show in Canada over the last 30 days, "See" is in high demand. This demand level for the show is outstanding as compared to the majority of shows, which only have 2.7% this level of audience demand. Demand for "See" has been increasing recently as compared to its demand of 8.8 times the average over the last 90 days. Though it experienced a rank drop of 14 spots during March, this show ranks at the 98.6th percentile in the drama genre of Canada. This indicates that "See" has higher demand than 98.6% of all drama titles in Canada.
The show has been performing well across the world, with outstanding demand levels in Russia, United States, Bulgaria, Brazil, France, South Africa, Canada, Romania, and Italy. When examining the top 10 global markets where "See" is most in-demand over the last 30 days, it outperforms the demand of the average TV show in each of these markets: in Russia, the show achieved outstanding audience demand of 13.4x.
By leveraging demand data, TV executives can answer questions such as how much a series is worth, how much of its value is driven by the demand for one of its stars, and what is the value of a content library to a platform over time.
Demand data can also help you make more informed content acquisition decisions. Based on the shows liked by fans of "See" which include "Foundation", "House of The Dragon", "The Lord Of The Rings: The Rings Of Power", "The Mandalorian", among others, TV executives may consider acquiring those titles in their respective genres to complement existing content and appeal to similar audiences.
Demand data can help TV executives to assess the ability of a TV series to drive organic growth and to retain their current audience. The outstanding audience demand of "See" in Canada makes it a strategic asset for a streaming platform. It can also help you assess the value of exclusivity in content licensing deals.
In summary, leveraging demand data can help TV executives make more informed acquisition, distribution, and programming decisions by answering questions such as how much a series is worth, what type(s) of content exhibit opportunity to acquire or produce, which titles or genres should they focus on to attract new subscribers to their SVOD service, which shows can help them to acquire or retain subscribers, and what is the best release strategy for content. It can also help identify unexplored opportunity markets for content distribution and quantify the travelability potential of existing content.
See's travelability to Canada in the last 30 days is 68%, which means that the audience demand for See is 68% of the demand in its country of origin, United States. Click through to another market to discover how well See travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. See), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as See, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s See is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for See, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for See in Canada. We provide our partners with far-reaching television industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.