The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed decisions about your content, acquisition, distribution, and programming strategies. And demand data can help you do just that. The recent analysis of "Severance (2022)" in Canada offers insights into how demand data can be used to make strategic decisions.
Content Valuation: Parrot Analytics' demand data analysis reveals that "Severance (2022)" has been outstandingly popular, with 13.5 times the audience demand of the average show in Canada over the last 30 days, with only 2.7% of all TV shows having this level of demand. Using this data, a TV executive can make informed content decisions and strategize their content library, considering how much a title is worth.
Programming Decisions: Understanding the impact of "Severance (2022)" on the Canadian market can provide valuable information for programming decisions. For instance, the show has moved up one spot on its rank during February in Canada. It also has a higher demand than 99.5% of all drama titles in the country. Such information can help executives to make informed decisions about programming and content acquisition.
Distribution Decisions: The global demand for "Severance (2022)" is outstanding across all platforms, and its travelability is exceptional. It has also maintained high levels of audience demands in Canada, with a slight decrease of 2.5% in February. By comparing its performance on a yearly rolling basis, content distributors can identify trends like increased or decreased popularity based on time. The show's global performance measures across six dimensions like franchisability can offer insights into whether it could travel globally and whether it could create additional opportunities like spin-offs.
Market Intelligence: In addition to Canada, "Severance (2022)" is in demand globally, ranking highest in the United States and Russia, with other top countries being Brazil, France, Poland, Israel, the United Kingdom, and China. Analyzing these markets can reveal valuable information for market expansion and content licensing. Furthermore, understanding the titles in these countries that are the most popular amongst the fans of "Severance (2022)" is important for licensing and targeting audiences strategically.
Strategic Marketing Decisions: Knowing that "Severance (2022)" achieved outstanding audience demand spikes in late February 2024 in Canada, enables programming executives at an SVOD company to capitalize on this momentum by designing effective marketing campaigns around the show to promote peak engagement. Additionally, examining the top 10 global markets where the show is most in-demand over the last 30 days can guide decisions around which territories to prioritize while widening global reach.
In conclusion, demand data is a useful tool for entertainment executives across various capacities. Whether it is content valuation, programming, distribution, market expansion, or marketing decisions, the insights provided by the demand data analysis can help them make informed decisions. The example of "Severance (2022)" in Canada and its global performance offers valuable insight into how demand data analytics can be used to gain strategic insight for entertainment executives.
Severance (2022)'s travelability to Canada in the last 30 days is 72%, which means that the audience demand for Severance (2022) is 72% of the demand in its country of origin, United States. Click through to another market to discover how well Severance (2022) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Severance (2022) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Severance (2022), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 8:27 a.m. PST using global television demand metrics from Parrot Analytics for Severance (2022) in Canada. We provide our partners with meaningful OTT workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.