The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you constantly need to make content decisions that can generate audience engagement and revenue, and this is where demand data can help you make informed choices. "Shaman King" provides a perfect example of how demand data can help entertainment executives make content-related decisions.
Content Valuation: By leveraging the demand data provided for "Shaman King," entertainment executives can easily determine the show's value and its contribution to the platform that holds the series. It can also reveal the dollar value contribution of any title, to any platform, in any region.
Acquisition Decisions: For instance, if you are considering acquiring "Shaman King," you can use demand data to help you evaluate whether it is worth acquiring, and, if so, how much to spend on such content. Knowing the audience demand will help you make a more informed decision on whether to proceed with the acquisition or not.
Programming Decisions: Demand data can directly impact programming decisions. In the case of "Shaman King," executives remain informed about the show's success rate, not only in Canada but also in other regions globally. Executives can use the information to decide when to schedule the series, how much programming budget to allocate or the proportion of ad spend to dish out.
Distribution Decisions: Knowledge of fan tastes and preferences in different markets can guide decisions on which territories to make the show available and at what price point. Demand data helps you recognize the power in local preferences and can indicate how far the content can travel or how much global appeal it has. The travelability of "Shaman King" is good, and knowledge of this can help executives determine where else in the world to distribute the show.
Marketing Decisions: Understanding who your audience and fans are and where they are located can help you make informed decisions about pre-release marketing. "Shaman King" provides an excellent example of this with executives discovering which TV shows audiences like, including "Young Sheldon," "Fruits Basket," and "The Rookie." Knowing this can be used to optimize marketing campaigns in the lead-up to the show's premiere.
In conclusion, demand data empowers entertainment executives to make more informed content decisions. From content valuation, programming, distribution to marketing decisions; understanding fan tastes and audience demand helps executives stay ahead of industry trends and make more informed decisions that satisfy the needs and interests of both their current and future viewers. The success of "Shaman King" and its demand data demonstrate why understanding global content demand, powered by data-driven insights like those provided by Parrot Analytics, is fundamental to staying ahead of the curve in the modern entertainment industry.
Shaman King (シャーマンキング)'s travelability to Canada in the last 30 days is 51%, which means that the audience demand for Shaman King (シャーマンキング) is 51% of the demand in its country of origin, Japan. Click through to another market to discover how well Shaman King (シャーマンキング) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Shaman King (シャーマンキング) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shaman King (シャーマンキング), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Shaman King (シャーマンキング) in Canada. We provide our partners with essential SVOD workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.