The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to help you make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. Take, for example, the case of "Sharp Objects." By analyzing demand data for the show in March 2024 in Canada, we can derive insights that can help you make better content decisions.
One key question that demand data can help answer is how much a particular series is worth. Using Parrot Analytics' content valuation system, you can determine the value of "Sharp Objects" in Canada, which has been shown to have good demand, with 3.1 times the audience demand of the average show in Canada over the last 30 days. You can also use demand data to assess the show's ability to drive subscriptions and mitigate churn.
Another question that demand data can help answer is how effective your marketing campaign around the show is. With "Sharp Objects" experiencing a spike in demand in late March 2024 in Canada, you can conclude that there was success in promotional efforts and that continuous marketing could sustain momentum.
Demand also relates to content valuation through the Parrot Pulse, which provides an independent measure of the show's global performance across six dimensions, including travelability for international markets and franchisability for spin-off potential. Using this data can inform decisions around global expansion and future content investments.
In addition, demand data can help inform decisions about programming by identifying which genres and shows are resonating most with the current audience. For example, the Parrot Analytics report for "Sharp Objects" shows that it ranks at the 95.1st percentile in the drama genre for Canada in March 2024, indicating higher demand than 95.1% of all drama titles in Canada.
Moreover, using affinity analysis, we have found that other top-ranked shows like "The Mandalorian," "His Dark Materials," and "Foundation" are similar to "Sharp Objects," indicating that fans of these shows would likely enjoy this show as well. This insight can help executives better tailor programming and content decisions to the audience they are trying to reach.
Finally, demand data can help inform decisions around content distribution and acquisition. By examining the top 10 global markets where "Sharp Objects" is most in-demand over the last 30 days, we can see that the series outperformed the demand for the average TV show in each of these markets, including Spain where audience demand was outstanding. Executives can use this insight to determine which markets have the greatest potential for this show and others in their library.
Overall, analyzing demand data for shows like "Sharp Objects" can help entertainment executives make more data-driven content decisions when it comes to valuation, programming, marketing, and distribution.
Sharp Objects's travelability to Canada in the last 30 days is 56%, which means that the audience demand for Sharp Objects is 56% of the demand in its country of origin, United States. Click through to another market to discover how well Sharp Objects travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sharp Objects), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Sharp Objects is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sharp Objects, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Sharp Objects in Canada. We provide our partners with essential subscription-video-on-demand analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.