The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ demand data for “Silver Surfer” in Canada over the last 30 days can provide valuable insights for entertainment executives working in various aspects of the industry. By examining audience demand data for this show and asking key questions, content, acquisition, and distribution decisions can be more informed.
Content Valuation: Entertainment executives can use demand data to determine the value of a content library to a platform over time. In this case, looking at the demand data for “Silver Surfer” in Canada over the last 30 days, entertainment executives can determine if the show has significant value to the platform in this market.
Subscriber Retention: Using Parrot Analytics’ demand data, executives can easily identify titles that their current audience is interested in and for which they display strong demand. Hence, they could tailor their content selection accordingly and offer programming that would keep their current subscribers happy, ensuring higher retention rates.
Acquisition and Distribution Decisions: When deciding on what type of content to produce/acquire, entertainment executives can use the demand data to predict market opportunities for certain genres and therefore use this information to make more calculated decisions. Similarly, when deciding on which platform to distribute content through, executives may use global audience demand data for “Silver Surfer” to assess which platforms should be targeted for this show.
Programming and Marketing Decisions: The demand data can also be used to optimize the programming strategy and pricing for the specific content, especially for new and upcoming productions. Marketing campaigns can also be optimized using the data by examining the history of the show's demand and when it is likely to experience demand spikes for maximum impact.
Talent & Brand Partnerships: Demand data can identify the best talent, genres, and brands to partner with. For the “Silver Surfer”, executives may use affinity analysis to determine the best brand to partner with to expand the show’s audience.
Finally, using Parrot Analytics geo-specific demand insights help entertainment executives produce and acquire content that will resonate with their local audience and regional performance, with more detailed framed decisions on demand, franchises, momentum, longevity, and reach. On this point, the audience demand data for “Silver Surfer” in Canada indicates that the show is above average in terms of demand as compared to other animations shows in Canada. Additionally, in the top ten global markets where the show is in demand, Canada is the number one market for the show, followed by the United States. This means that this show may have a strong captive audience in Canada and the United States, and that there may be opportunities to increase awareness through collaborations with the local media companies.
This is Silver Surfer's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Silver Surfer travels internationally.
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Acquire the best shows from partners such as FOX to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Silver Surfer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Silver Surfer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Silver Surfer, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Silver Surfer in Canada. We provide our partners with meaningful television industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.