The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed content acquisition, distribution, and programming decisions. By analyzing demand data, executives can get a clear sense of how an audience perceives a particular show, including its overall demand level and its performance in specific genres and markets. For example, take a look at "Skeleton Knight In Another World" and its performance in Canada in February 2024.
One way executives can use demand data is to assess content valuation. In the case of "Skeleton Knight In Another World," its demand data can show its level of popularity in the Canadian market. With 3.3 times the audience demand of the average show in Canada over the last 30 days, "Skeleton Knight In Another World" has a good level of demand and has increased popularity recently. Its audience demand has increased by 63.8% in February alone, indicating that it is on the rise.
Demand data can help executives make better content acquisition and distribution decisions as well. The show's travelability rating is "okay," which means it could still perform well in other markets. According to the data, the top 10 global markets where "Skeleton Knight In Another World" is most in-demand include China, Japan, the United States, the Netherlands, South Korea, Spain, France, Canada, and Sweden. This information shows that executives may want to consider acquiring "Skeleton Knight In Another World" for distribution in these markets.
Demand data can also help executives make programming decisions. For example, executives may want to take note of the show's strong performance in the comic genre, ranking at the 94.9th percentile in February. Based on the data, executives could consider programming similar shows that appeal to this same audience in order to maintain or grow audience demand.
Lastly, demand data can be a good indicator of audience engagement, which is crucial for pay-TV networks looking to keep subscribers and SVOD platforms looking to acquire new ones. Because "Skeleton Knight In Another World" has been increasing in popularity, executives could use it to attract new audiences, grow viewership, and retain current subscribers.
Overall, demand data is a powerful tool for entertainment executives in making informed content decisions, and they can use it to assess content valuation, evaluate the show's travelability, determine where to acquire content, make programming decisions, and gauge audience engagement.
Skeleton Knight In Another World (骸骨騎士様、只今異世界へお出掛け中)'s travelability to Canada in the last 30 days is 42%, which means that the audience demand for Skeleton Knight In Another World (骸骨騎士様、只今異世界へお出掛け中) is 42% of the demand in its country of origin, Japan. Click through to another market to discover how well Skeleton Knight In Another World (骸骨騎士様、只今異世界へお出掛け中) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Skeleton Knight In Another World (骸骨騎士様、只今異世界へお出掛け中), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 8:31 a.m. PST using demand content analytics from Parrot Analytics for Skeleton Knight In Another World (骸骨騎士様、只今異世界へお出掛け中) in Canada. We provide our partners with essential subscription-video-on-demand competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.