The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is key to making informed content, acquisition, distribution, and programming decisions in the entertainment industry. In Canada, the demand for unscripted live-action photography competition series, "Snapshots" is good with 2.1 times the audience demand of the average show. This information is key for content valuation, helping executives understand the value of a show to any platform.
Using demand data, executives can determine how much to spend on content, estimate the cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity. For example, knowing that "Snapshots" has higher demand than 94.4% of all reality titles in Canada can help executives understand its worth when negotiating with content distributors.
Demand data also helps executives to value content globally to determine what content is most popular in specific markets or on a global scale. For instance, Parrot Analytics' demand data shows that "Snapshots" outperforms the demand of the average TV show in the top 10 global markets, including the United Kingdom, where its demand is 3.4x the average.
Demand data can also inform optimal release strategy and pricing, help uncover under-monetized titles, and understand franchise potential. "Snapshots" has poor travelability and franchisability, meaning it may be more challenging to sell internationally and may not necessarily lend itself to spin-offs. However, its momentum and reach are good, which means that its marketing campaign around the show is effective, and it has a broad audience appeal.
Based on the performance data, executives can determine the best market for a title globally, the type(s) of content exhibiting opportunities to acquire or produce, and which TV shows will help acquire or retain subscribers. Additionally, executives can determine how much a title is worth to another streaming platform and identify the most popular genres in local markets.
In conclusion, "Snapshots" has a good demand in Canada and is outperforming the average TV show in the top 10 global markets. Understanding the demand data for a title like "Snapshots" allows entertainment industry executives to make informed decisions that increase engagement, grow audiences, and retain subscribers.
This is Snapshots's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Snapshots travels internationally.
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Acquire the best shows from partners such as CBC Television to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Snapshots), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC Television by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBC Television‘s Snapshots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Snapshots, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Performance Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Snapshots in Canada. We provide our partners with smart television analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.