The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can learn a lot from demand data, and this analysis of "South Park" showcases that. Here are some of the ways demand data can be used to make more informed content acquisition, valuation, distribution, and programming decisions:
1. Content valuation: You can use demand data to determine the worth of a TV series like "South Park." According to the analysis, the demand for "South Park" is 26.2 times the audience demand of the average show in Canada, which is outstanding. Parrot Analytics content valuation system is based on demand data, and it reveals the dollar value contribution of any title, to any platform, in any region. This indicates that "South Park" is a valuable asset for any streaming platform in Canada.
2. Programming decisions: You can use demand data to make programming decisions. The analysis shows that during March, audience demand for "South Park" decreased by 5.0%, which might indicate the need for a fresh approach. You can also use demand data to determine optimal release strategies, pricing, and marketing campaigns ahead of a premiere.
3. Distribution decisions: You can use demand data to determine the best platforms to target for content distribution of a TV series. For example, the analysis shows that "South Park" is performing well in Canada, the United States, the United Kingdom, Australia, Russia, Sweden, Germany, New Zealand, and Norway – so, streaming platforms and networks operating in these markets should consider acquiring the show.
4. Acquisition decisions: By analyzing the top 10 global markets where "South Park" is most in-demand, you can learn which territories offer the greatest potential for new acquisitions. The analysis shows that the United States is "South Park's" number one market globally, indicating that this is a show with a strong USP that is worth acquiring for international distribution.
5. Talent decisions: You can use demand data to identify the best talent or brand to partner with to expand your audience. For instance, according to the analysis, fans of "South Park" also like shows such as "Family Guy," "The Simpsons," and "Futurama," among others. You can leverage this information to attract the same viewership by partnering with the same talent or brand.
In conclusion, by leveraging demand data, entertainment executives can make data-driven decisions when it comes to content acquisition, valuation, distribution, and programming. The case of "South Park" highlights the importance of analyzing audience demand data and the valuable insights that it can provide.
South Park's travelability to Canada in the last 30 days is 45%, which means that the audience demand for South Park is 45% of the demand in its country of origin, United States. Click through to another market to discover how well South Park travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s South Park is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for South Park, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for South Park in Canada. We provide our partners with deep subscription-video-on-demand capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.