The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in an OTT platform or pay TV network, why is demand data important in making decisions about content acquisition, programming and distribution? The answer is simple, by using demand data, executives can make informed decisions about which titles to invest in and how to market them effectively to attract and engage users.
One title that provides a vivid example of how demand data can help entertainment executives is the show "Space Force." In March 2024, it had a 3.9 times higher demand compared to the average TV show in Canada. This metric measures how much more popular this title is compared to other shows, and it gives a good indication of its value based on the engagement of its audience.
Additionally, during this time period, "Space Force" increased in popularity compared to the preceding three-month period, which shows that the title is growing in demand. The show's rank in Canada also decreased for that specific month compared to its peak, which indicates that the show experienced a slight decrease in momentum.
Another essential aspect highlighted by the demand analytics is the genre in which the show "Space Force" excels, and its relative ranking in that category. This indicates that the show appeals to a specific audience, and focuses on themes that resonate with its viewers. Additionally, identifying that "Rick And Morty", "Reacher", "The Boys", "Bob's Burgers", "Black Mirror", "American Dad!", "South Park", "Family Guy", and "The Mandalorian" are the top 10 shows watched by fans of "Space Force", provides excellent information for executives to understand the interest overlap from those shows and leverage it to cross-promote titles and improve user engagement.
Moreover, the global reach of the show is substantial, as demonstrated by the show's popularity in China as its number one global market. This type of information helps executives to decide which international markets to prioritize. Additionally, executives can use data on the demand around the world to decide how to license the show and which distribution platforms to target.
Finally, executives can utilize the demand data to assess the show's potential and to inform their decision-making process about content acquisition, programming, and distribution. With its outstanding global audience demand, good travelability, momentum, and reach, "Space Force" is an excellent acquisition title due to its increasing popularity. Comparing its audience demand metrics on a rolling year basis against that of the last 30 days, he revealed that the show is gaining more popularity recently. Hence, buying the rights for this show and making it available on their respective streaming platforms is a sound strategic decision.
Overall, Parrot Analytics' demand data is a powerful resource for entertainment executives when making informed decisions about content valuation, programming, and distribution. By analyzing the market trends, A/B testing strategies, testing content appeal, testing the release strategy and pricing as well as identifying key areas of opportunity, executives can make more informed decisions to drive successful and profitable content strategies in any market.
Space Force's travelability to Canada in the last 30 days is 57%, which means that the audience demand for Space Force is 57% of the demand in its country of origin, United States. Click through to another market to discover how well Space Force travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Space Force is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Space Force also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Space Force, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Space Force in Canada. We provide our partners with deep subscription-video-on-demand competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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