The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have to make decisions on choosing the content to produce, acquire, or distribute. The use of demand data can help you make more informed decisions. This can be demonstrated using the example of "Special Ops: Lioness" in Canada in August 2023.
Firstly, demand data can be used to assess the value of a TV series. "Special Ops: Lioness" has an outstanding demand and has generated 15.1 times the audience demand of the average show in Canada over the last 30 days. The Parrot Pulse for "Special Ops: Lioness" across six dimensions, including travelability and longevity, produces an independent measure of its global performance. This data can be used to determine the value of this show critically.
Secondly, demand data can be used to discover audience preferences and tastes. Using the example of "Special Ops: Lioness," similar shows that fans of "Special Ops: Lioness" also like are "Hijack," "Ahsoka," "Justified: City Primeval," and "Star Trek: Strange New Worlds." This data can be used to produce or acquire content that will attract audiences that are interested in such genres.
Thirdly, demand data can be used to influence programming decisions. "Special Ops: Lioness" ranks are at the 99.8th percentile in the drama genre in Canada in August 2023. This data could influence the commissioning of more shows in the drama genre if the objective is to produce more popular content.
Fourthly, demand data can be used to inform acquisition decisions. The global performance of "Special Ops: Lioness" across the top ten global markets, including the United States, the United Kingdom, Kenya, South Africa, Australia, Canada, Brazil, Bulgaria, and China, shows excellent audience demand for the show in each of them. The outstanding demand in each of these markets shows that the show is attractive, and acquiring it could be profitable for a streaming platform or content distributor.
Lastly, demand data can help in optimizing the release strategy and pricing of content. In the case of "Special Ops: Lioness," demand spiked in late August 2023 in Canada. This information can be used to optimize the marketing campaign ahead of the premiere of the next season or similar content.
In conclusion, demand data can help entertainment executives make more informed content, acquisition, distribution, or programming decisions. By using Parrot Analytics' content valuation, executives can get an economic valuation of any title, to any platform, in any region to guide them in developing better strategies and make data-driven decisions.
Special Ops: Lioness's travelability to Canada in the last 30 days is 68%, which means that the audience demand for Special Ops: Lioness is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Special Ops: Lioness travels internationally.
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Acquire the best shows from partners such as Paramount+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Special Ops: Lioness), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Special Ops: Lioness is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Special Ops: Lioness, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on Oct. 2, 2023, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Special Ops: Lioness in Canada. We provide our partners with valuable OTT competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.