The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you have to make many informed decisions that rely on complex data, including what type of content to acquire, produce, distribute and what programming decisions to make. One of the most critical ways to gain valuable insights into audience behaviors and content valuation is by using demand data in conjunction with other key metrics. In this context, "Star Trek: Deep Space Nine" is assessed for its performance in Canada in March 2024, to demonstrate how using demand data can help executives make better content-related decisions.
One important question that demand data can answer is how well the show is performing compared to other titles. Based on recent demand data, "Star Trek: Deep Space Nine" has 10.4 times the audience demand of the average show in Canada. This demonstrates that this show has outstanding demand in Canada and can be a reliable option for acquisition or distribution.
Another critical question that demand data can answer is the popularity of the show in its respective genre and market. For example, in Canada, "Star Trek: Deep Space Nine" is in the 98.8th percentile for the drama genre, meaning it has higher demand than 98.8% of all drama titles available in Canada. Additionally, the show ranks number 227 in Canada, and the demand for it has spiked recently, indicating it is gaining popularity.
The demand data also revealed that "Star Trek: Deep Space Nine" is highly franchisable and has good travelability, indicating its potential to perform well in other markets. Additionally, this show has exceptional momentum and longevity, demonstrating that it is capable of retaining its audience for an extended period.
Demand data can help with acquisition-related decisions as well. By examining the top 10 global markets where "Star Trek: Deep Space Nine" is most in-demand over the last 30 days, executives can see whether the show has international demand potential to maximize ROI. The show's performance over the previous year can also be analyzed, which can reveal fluctuations and peaking periods that can dictate whether it is worth investing money in for distribution or acquisition.
Finally, demand data can help with programming decisions such as determining the best release strategy for content or uncovering under-monetized titles. Executives can also use it to compare their content against competitors' titles, which can aid in benchmarking and assist in optimizing their marketing campaigns.
In summary, demand data can be incredibly useful for TV executives faced with making informed decisions related to acquisition, distribution, and programming. Using demand data in conjunction with other metrics is essential for better content-related decisions. "Star Trek: Deep Space Nine" serves as a prime example of how a show can be evaluated using demand data to make strategic decisions.
Star Trek: Deep Space Nine's travelability to Canada in the last 30 days is 55%, which means that the audience demand for Star Trek: Deep Space Nine is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Deep Space Nine travels internationally.
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Acquire the best shows from partners such as Syndication to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Trek: Deep Space Nine), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Star Trek: Deep Space Nine is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Deep Space Nine, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Star Trek: Deep Space Nine in Canada. We provide our partners with smart television series know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.