The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to use data to help you make informed content decisions. Parrot Analytics' demand data can help you make better decisions regarding content valuation, programming, acquisition, and distribution. Let's explore how demand data using "Star Trek: Voyager" as an example, can empower your strategic decision-making process.
Content Valuation is a crucial factor to determine the true worth of your show. Parrot Analytics' content valuation system uses demand data to reveal the dollar contribution of any title to any platform in any region. To determine how much "Star Trek: Voyager" is worth, we need to look at its demand, which is 7.4 times the audience demand of the average show in Canada. This means the show has good demand and could contribute handsomely to any platform.
Programming decisions can be made based on what the viewers demand. Knowing what other shows "Star Trek: Voyager" viewers are interested in allows us to improve the program's content. Fans of "Star Trek: Voyager" also like "Star Trek: The Next Generation," "Futurama," and "Rick And Morty." This data can inform you of relevant shows to cross-promote to increase viewership and engagement.
Acquisition decisions can also be made based on demand data. You can determine the value of a show and how much to spend on it. For instance, by examining the top 10 global markets where "Star Trek: Voyager" is most in-demand, we see the United States is the number one market with outstanding audience demand of 9.8x. You can use this data to determine how much to spend on "Star Trek: Voyager" distribution rights in the US versus, say, Romania or Switzerland.
Distribution decisions also benefit from demand data. When assessing the franchisability of the show, data reveal "Star Trek: Voyager" fans' loyalty, so creating a spin-off or a similar show can capitalize on the franchise success. Travelability is good, indicating that the show can appeal to international audiences, increasing its distribution opportunities.
In conclusion, "Star Trek: Voyager's" demand data can be used by entertainment executives to make more informed content, acquisition, programming, and distribution decisions. By utilizing this information to answer questions like "how popular is my show?", "what type of content has opportunity," and "how effective is my marketing campaign," executives can make smart decisions to get ahead in the entertainment industry.
Star Trek: Voyager's travelability to Canada in the last 30 days is 36%, which means that the audience demand for Star Trek: Voyager is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: Voyager travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. UPN, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Star Trek: Voyager.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Star Trek: Voyager from partners like UPN.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Star Trek: Voyager? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as UPN to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from UPN by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Star Trek: Voyager. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as UPN to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Trek: Voyager), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as UPN by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Star Trek: Voyager, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular UPN‘s Star Trek: Voyager is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for UPN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: Voyager, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for Star Trek: Voyager in Canada. We provide our partners with extensive OTT capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.