The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, the insights provided by demand data can be invaluable. In the case of "Storage Wars Canada" for the month of March 2024 in Canada, Parrot Analytics is able to provide key details that can be used by executives looking to make decisions about programming, acquisition, distribution, or content valuation.
First of all, demand data can be used to determine the overall level of interest in a show and how it is performing in relation to other shows. According to Parrot Analytics, "Storage Wars Canada" has had 2.2 times the audience demand of the average show in Canada over the last 30 days, which is above average. However, it is worth noting that compared to its demand over the last 90 days, the show's demand has been decreasing. Additionally, it is important to consider the show's ranking and how it has changed over time, which in this case shows that "Storage Wars Canada" has dropped in rank by 609 spots during March in Canada.
Demand data can also be used to gauge how a show is performing within its genre and how it is being received globally. In the case of "Storage Wars Canada," it ranks at the 94.6th percentile in the reality genre in Canada, which means it has higher demand than 94.6% of all reality titles in the country. Additionally, examining the top 10 global markets where the show is most in-demand can provide valuable insight into where the show is resonating with audiences. In this case, Canada is "Storage Wars Canada"'s number one market globally, followed by France.
Another way demand data can be used is to inform decisions about marketing, content release, or advertising spend. By identifying spikes in demand, executives can determine when and how to best promote a title. Additionally, demand can inform decisions about what kind of content to produce or acquire, using audience demand to uncover areas where there is opportunity for growth.
Finally, demand data can be used to inform content valuation. Parrot Analytics' content valuation system is based on demand data and can be used to reveal the dollar value contribution of any title to any platform in any region. By using demand data to assess the popularity and potential growth of a show, executives can make more informed decisions about how much to spend on content and what kind of return on investment they can expect.
In conclusion, for executives working in various aspects of the entertainment industry, demand data can be an invaluable tool for making informed content decisions. By providing key insights into a show's performance, its audience, and its potential for growth, demand data can help executives make more strategic and profitable decisions about programming, acquisition, distribution, and content valuation.
This is Storage Wars Canada's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Storage Wars Canada travels internationally.
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Acquire the best shows from partners such as OLN to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Storage Wars Canada), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as OLN by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Storage Wars Canada, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular OLN‘s Storage Wars Canada is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for OLN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Storage Wars Canada, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Collectibles Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global television demand metrics from Parrot Analytics for Storage Wars Canada in Canada. We provide our partners with essential TV capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.