The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be wondering how to best use the available data to make informed content decisions. This is where demand data comes into play. Leveraging demand data, you can gain visibility into the popularity of your content, who its target audience is, and how it compares to other titles in the market. Let's explore how demand data can help you understand the performance of a show, such as "Strike Witches".
Firstly, by looking at the demand data for "Strike Witches", we can see that its demand has been increasing over the last 30 days. Its demand is higher than 95.2% of all comedy titles in Canada, indicating favorable audience reception. Furthermore, examining the show's regional performance, in the top 10 global markets where "Strike Witches" is most in-demand over the last 30 days, it outperforms the demand of the average TV show in each of these markets.
Secondly, through demand data, we can gain insights into the target audience for the show. By examining other titles that fans of "Strike Witches" also like, such as "The Late Show With Stephen Colbert" and "The Tonight Show Starring Jimmy Fallon", we can infer that the target audience is interested in late-night talk shows, and comedies, for instance.
Thirdly, if you are considering acquiring the distribution rights of the show, demand data can guide your decision-making process. The fact that "Strike Witches" outperforms the average for comedies in its top global markets indicates that the show may be worth acquiring for distribution in those markets. In addition, demand data can help to answer questions such as what type of content is exhibiting opportunities to acquire or produce, and what content should be produced or acquired for the purpose of global expansion.
Furthermore, it's important to keep in mind the Parrot Pulse scores for "Strike Witches". Whilst it's longevity and momentum scores are good, The global travelability and franchisability for the show are poor. This data helps supply insight into what needs improvement for the show's future series and other shows under consideration.
Finally, demand data can aid in determining the value of your content. Parrot Analytics content valuation system uses demand data to provide insight into the dollar value contribution of a title to any platform, in any region. It can estimate the ROI of a particular title and how it would drive engagement across the rest of the catalog. So if you are looking for an economic valuation system powered by global content demand and supply to determine how much to spend on content, the content valuation system can provide valuable insight.
In conclusion, Demand data can be a crucial tool in guiding your content and acquisition decisions. By leveraging demand data and other critical metrics, entertainment executives can optimize their strategies and ultimately derive a positive ROI from their content investments.
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Our TV audience measurement dataset is truly global. Discover how popular Chiba TV‘s Strike Witches (ストライクウィッチーズ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Chiba TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Strike Witches (ストライクウィッチーズ), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Strike Witches (ストライクウィッチーズ) in Canada. We provide our partners with smart entertainment industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.