The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's ever-changing television landscape, it is increasingly important for entertainment executives to make informed decisions about the content they produce, acquire, distribute, or program. That is where Parrot Analytics' demand data comes in. By analyzing audience demand, executives can make more informed decisions that align with their business objectives and capture opportunities for growth.
Take, for example, the TV series "Sweet Tooth." By analyzing its demand data in Canada for the month of March 2024, we can draw some interesting insights that will help executives make more informed decisions. First, we see that the demand for "Sweet Tooth" is good, with 2.5 times the audience demand of the average show in Canada over the last 30 days. We also see that the show's demand has been decreasing recently, which may be cause for concern for executives who are considering renewing or acquiring the show.
However, we can also see that "Sweet Tooth" ranks at the 94.3rd percentile in the drama genre in Canada in March, and that it has higher demand than 94.3% of all drama titles in the country, indicating it is still a highly competitive title. Moreover, it's interesting to note that the show peaked at 3.8 times the average in the last 30 days, showing a 69.5% increase. This information may be useful for executives who are considering a strategic marketing campaign to reignite the show's popularity.
Further, we see that "Sweet Tooth" has higher demand than the average TV show in all of its top 10 global markets, which may be an indication of its global appeal. Executives who are looking to expand into these markets may want to consider "Sweet Tooth" as a potential asset. The demand for the show was highest in Germany, with an audience demand of 5.6 times the average. It is also essential to note that the show's demand is good in the US, which is the show's country of origin.
Another interesting aspect of "Sweet Tooth" is that it has good travelability and longevity, indicating that the show has significant potential in international markets and can maintain high levels of audience demand over time. Its momentum is also outstanding, which means that audience demand for the show is growing rapidly.
The information we derived from analyzing demand data for "Sweet Tooth" can help executives make more informed decisions about the content they produce, acquire, distribute, or program. They can use this data to determine how much to spend on content, quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, estimate cannibalization of audiences if a title is available on multiple services, assess the value of exclusivity, value a content library, among others.
In summary, demand data is crucial for entertainment executives to make informed decisions about content. Its analysis can enable executives to understand audience tastes, identify market opportunities, conceptualize global content strategies, optimize release strategies, and more. By leveraging Parrot Analytics' demand data, executives can capture opportunities for growth and build an edge in today's ever-changing television landscape.
Sweet Tooth's travelability to Canada in the last 30 days is 22%, which means that the audience demand for Sweet Tooth is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Sweet Tooth travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sweet Tooth), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sweet Tooth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sweet Tooth, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Sweet Tooth in Canada. We provide our partners with valuable OTT expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.