The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions, demand data provided by Parrot Analytics offers valuable insights. The case of the anthology series, "Tales Of The Jedi," provides an excellent example.
Firstly, content valuation is a primary focus of any entertainment executive. Demand data is key to unlocking the value of content. With an audience demand of 2.2 times the title average in Canada for the past 30 days, "Tales Of The Jedi" has been performing well. By using demand data to calculate content valuation of a show like "Tales Of The Jedi," executives can estimate a show's potential ROI, estimate its ability to drive subscriptions or mitigate churn, and value how much a show is worth to a platform.
Secondly, demand can inform acquisition decisions. Understanding the global performance of content helps assess the franchisability of a show and its international demand relative to its home market. "Tales Of The Jedi" showed good demand in Canada in comparison to its home country, the United States, with travelability being solid. With an outstanding audience demand and momentum worldwide, Parrot Analytics' demand data can provide actionable insights that can be utilized to develop acquisition strategies and ensure that shows are being seen by the right audience on any platform.
Thirdly, demand relates, in part, to programming decisions. By analyzing which genres are resonating most with the current audience and what genres should be focused on to attract new subscribers to an SVOD service, programming decisions can be made efficiently and effectively. As such, the strong performance of "Tales Of The Jedi" in the drama genre, ranking at the 93.7th percentile in March, demonstrates how analyzing demand can enable strong programming decisions.
Moreover, understanding the show's global demand can help with distribution decisions. With valuable insights into the show's travelability, executives can identify which platforms to target for content distribution to maximize future content investments. This data is reinforced by the top ten global markets in which "Tales Of The Jedi" outperforms the demand of the average TV show, indicating that market-specific distribution strategies are vital for global success.
Finally, Parrot Analytics' demand data can answer questions about a show's popularity and cultural relevance, as it relates to the show's momentum, longevity, and reach. With "Tales Of The Jedi" demonstrating good longevity, excellent momentum, and okay reach, executives can use this data to understand audience trends and identify which programs are part of the cultural zeitgeist or benefiting from effective marketing campaigns.
In summary, Parrot Analytics' demand data can provide valuable insights to entertainment executives at any point in the production, distribution, or marketing process for content. From programming, acquisition, distribution, or content valuation decisions, demand data can inform the decision-making process at all levels. By analyzing trends and identifying strengths and weaknesses across shows like "Tales Of The Jedi," executives can maximize their investments, understand audience preferences, and succeed in today's fast-paced global entertainment industry.
Tales Of The Jedi's travelability to Canada in the last 30 days is 38%, which means that the audience demand for Tales Of The Jedi is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Tales Of The Jedi travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tales Of The Jedi, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Tales Of The Jedi in Canada. We provide our partners with comprehensive media industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.