The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is key to making informed content, acquisition, distribution, and programming decisions. With the example of "Talking Tom And Friends", let us explore how gathering insights from audience demand data provided by Parrot Analytics can be beneficial to improving your decision-making process.
One obvious advantage of using demand data is content valuation. Parrot Analytics' content valuation system is powered by global content demand and supply. It allows media executives to quantify the platform-specific marginal revenue contribution to their content and how it drives engagement. With this data, it's easier for you to determine how much content you should acquire, produce or develop.
By using demand data, you can optimize marketing campaigns ahead of the premiere, ensuring content is seen by the right audience on your platform. Moreover, it can inform scalable concept testing and help you identify what elements of existing content fans like the most, allowing an upcoming production to be optimized for success.
Demand data can also reveal viewer preferences that can inform decisions concerning supply and demand. For example, It can help answer questions like what style or format of show has the most opportunistic potential for acquisition or production. Furthermore, it can help identify which genres are resonating with audiences, and, what genres we should be focusing on to attract new subscribers to our SVOD service.
When it comes to regional specificity, demand data can be used to determine what is most popular in your market, or on a global scale. It uncovers under-monetized titles and reveals new opportunity markets for content distribution. For instance, according to our data, in March 2024, demand for "Talking Tom And Friends" had decreased in Canada by 19.1%, but spiked in late March. It reached its peak demand rank in Canada at #1605 and had an audience demand 2.0 times the average show in Canada over the last 30 days. Also, compared to its demand of 5.5 times the average over the last 90 days, demand for this show had been decreasing recently. These insights could inform a decision concerning changes in its release strategy for the Canadian market to increase audience demand.
Another use of audience demand data is in content planning; Franchise planning for example. With Parrot Analytics, franchisability (spin-off potential) is quantified by measuring how demand is driven by characters, themes, and creative universe. Viewing the case of "Talking Tom And Friends", it has a high franchisability potential score. This reveals that it has an outstanding potential for spin-offs that could be leveraged to increase audience demand. Executives and teams involved in the franchise's development or distribution could use this data to inform decision-making around what content to develop, acquire or produce.
Finally, audience demand data helps to answer questions that might crop up when in discussions with other stakeholders or industry peers. Using Parrot Analytics' demand data, you can assess the popularity of your show or any other show in comparison with other titles available on the market, and also answer questions such as how much a show is worth to another streaming platform.
In summary, with audience demand data, you can evaluate shows' key performance indicators (KPIs) such as momentum, reach, longevity, and travelability. These, in turn, help inform content, acquisition, distribution, and programming decisions. By leveraging data such as that of the "Talking Tom And Friends" example, executives can get a better idea of regions where content resonates, what type of content is performing well, and where to place resources to increase audience demand.
Talking Tom And Friends's travelability to Canada in the last 30 days is 26%, which means that the audience demand for Talking Tom And Friends is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Talking Tom And Friends travels internationally.
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Acquire the best shows from partners such as youtube to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Talking Tom And Friends), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Talking Tom And Friends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Talking Tom And Friends, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Talking Tom And Friends in Canada. We provide our partners with far-reaching television analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.