The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need a tool that can help you make informed decisions based on accurate data. Integrating demand data into your decision-making process is an essential way to ensure that you make sound content, acquisition, distribution, or programming decisions. Parrot Analytics' content valuation system powered by global content demand and supply is an economic valuation system that can help reveal the dollar value contribution of any title to any platform in any region. Below are some insights from analyzing the demand data for "The Andy Griffith Show" in Canada in November 2023, showing how demand data can be used in various ways.
Content Valuation: Parrot Analytics' content valuation system uses demand data to let you know how much a show or series is worth. For instance, it gives you insights into what a title is currently worth by calculating the ROI it might bring to a specific platform or how well it drives subscriptions and helps reduce churn. By examining 30-day demand data for "The Andy Griffith Show" in Canada, you can infer that it currently has around 2.2 times the audience demand of the average show in Canada, showing that demand for this show is good. This data can help you determine its current value and decide whether to acquire content associated with it.
Performance Metrics: Parrot Analytics' demand data also provides insights into a show's performance metrics, such as its momentum, longevity, reach, etc. For instance, analyzing demand data for "The Andy Griffith Show" shows that its momentum is okay, and its longevity is outstanding, indicating that it maintains its audience's interest over time. Moreover, its reach is okay, showing that it appeals to a wide group of people. This information can help inform programming decisions such as whether to continue investing in the show's content or not.
Content Discovery and Recommendations: Demand data can also help entertainment executives with content discovery and recommendations by showing what genre, elements, or talent to focus on to attract and retain subscribers. In "The Andy Griffith Show" demand analysis, we discovered that fans of this show also like "Battlebots," "Celebrity Family Feud (US)," and "Saturday Night Live." This information can help you "cross-sell and upsell" additional related content to attract existing subscribers to other content on the platform.
Supply and Demand: Insights from demand data can also be a crucial factor in deciding what type(s) of content to acquire or produce. An analysis of "The Andy Griffith Show demand in Canada showed a demand spike in late November, indicating the particular interest in such content during the period.
Franchise Building: Spinoff potential is a vital consideration for any entertainment executive seeking opportunities to monetize their creative IP. Parrot Analytics travelability and franchisability measures can help you identify content that would most likely do well internationally and build a fandom worldwide. "The Andy Griffith Show" travelability is poor and its franchisability okay, which indicates that although the show may not do well due to its content type, it may have spinoff potential in the future.
In summary, leveraging the power of demand data provides essential insights into how investment in a particular show or series may contribute to platform growth and revenue. By combining the above questions related to content valuation, scalability, lifetime value, competitive benchmarking, and content discovery, Parrot Analytics offers you a comprehensive toolset with which to make informed strategic decisions.
The Andy Griffith Show's travelability to Canada in the last 30 days is 16%, which means that the audience demand for The Andy Griffith Show is 16% of the demand in its country of origin, United States. Click through to another market to discover how well The Andy Griffith Show travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Andy Griffith Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Andy Griffith Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Andy Griffith Show also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Andy Griffith Show, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for The Andy Griffith Show in Canada. We provide our partners with meaningful TV series capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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