The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make informed decisions on content valuation, acquisition, distribution, and programming. The audience demand data of "The Bachelor (US)" can be used as an example to demonstrate the insights you can generate using demand data.
Content Valuation: To quantify how much your content is worth, you can leverage Parrot Analytics' content valuation system, which uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By analyzing the demand data for "The Bachelor (US)" over the last 30 days, you can see that it has 17.1 times the audience demand of the average show in Canada, indicating that it is an outstanding performer and that it has increased in popularity. This demand data can help you value the show more accurately, negotiate better acquisition deals or even inform pricing strategies.
Acquisition: Demand data can help you identify the best type of content to acquire, as well as what type of content will help to grow your audience or retain current subscribers. Considering the shows that fans of "The Bachelor (US)" also like, such as "Bachelor In Paradise (US)", "Big Brother (US)", and "The Morning Show (US)", you can use this information to inform acquisition decisions for future shows.
Distribution: Demand data can help you identify where to distribute your content. "The Bachelor (US)" has a 71% demand rate in Canada compared to its home market, the United States. This shows that the show has good travelability, meaning it has international demand. The global demand analysis also revealed that there is outstanding audience demand in countries like Sweden, Israel, South Africa, the United Kingdom, Norway, and Germany. The demand data can assist in making informed decisions about which platforms to target for distribution of this content globally.
Programming: Demand data can also help with programming decisions. According to the audience demand data of "The Bachelor (US)" in Canada, it ranks at the 99.9th percentile for the romance genre. This means that it has higher demand than 99.9% of all romance titles in Canada, indicating that you can leverage that information to curate a robust programming schedule or effectively identify content niches. Additionally, you can use demand data to uncover under-monetized titles in your catalog so you can re-examine marketing spend and adjust your programming slate as necessary.
In conclusion, demand data is a powerful tool that Executives across the entertainment industry can use to make data-driven decisions. By leveraging tools like Parrot Analytics, you can use audience demand data as some of the most critical data points when it comes to identifying the inherent value of a show, identifying trends in demand and finding opportunities for revenue growth.
The Bachelor (US)'s travelability to Canada in the last 30 days is 71%, which means that the audience demand for The Bachelor (US) is 71% of the demand in its country of origin, United States. Click through to another market to discover how well The Bachelor (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Bachelor (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Bachelor (US), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for The Bachelor (US) in Canada. We provide our partners with smart TV series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.