The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use the demand data for "The Berenstain Bears" to make better programming and distribution decisions. Understanding audience demand is key for content valuation, as it enables decision-makers to determine the value of their content both globally and locally.
One way you can use this data is by analyzing the demand for "The Berenstain Bears" in Canada, compared to its home market, the United States. The demand for the show in Canada is good, but only 37% of its demand in the U.S. This information is valuable as it may influence whether or not you decide to invest in the show for the Canadian market or focus on other shows with higher demand in Canada.
Another way you could utilize this information is by examining audience demand changes over time. You can observe that demand for "The Berenstain Bears" has been declining recently, but it did experience a significant increase in late November 2023. Understanding demand fluctuations can help you optimize your programming strategy and avoid underperforming titles.
Using the top 10 global markets where "The Berenstain Bears" is most in-demand, you can compare market demand against the global average. By doing this, you get insights into the show's demand in a particular market. For example, "The Berenstain Bears" achieves a good audience demand in Canada, higher than the global average and the average family title in Canada. In other markets, it performs okay, which suggests that this show appeals to a specific audience and may not be the ideal fit for certain markets.
To maximize the value of your content investment, you can use the Parrot Pulse for "The Berenstain Bears," which examines six dimensions of global performance, including longevity, momentum, and franchisability. This information enables you to gauge the audience's interest in the series and decide if the show is worth investing in for the long-term or to explore spin-off possibilities.
Demand data can also be used to inform content discovery and make acquisition decisions. The data reveals audience buying habits and identify the type of content that resonates with your audience. It also uncovers opportunities for acquired or original content productions. This includes quantifying the platform-specific marginal revenue contribution, assessing a TV series' ability to drive subscriptions and mitigate churn.
In conclusion, demand data provides valuable insights for TV executives in making informed programming and distribution decisions. Utilizing demand data helps maximize value, minimize investment risk, and ensures that creative teams produce shows that attract and retain audiences. By using the demand data for a popular series like "The Berenstain Bears," you can make better decisions that meet audience expectations and improve your business outcomes.
The Berenstain Bears's travelability to Canada in the last 30 days is 11%, which means that the audience demand for The Berenstain Bears is 11% of the demand in its country of origin, United States. Click through to another market to discover how well The Berenstain Bears travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sprout‘s The Berenstain Bears is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sprout and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Berenstain Bears, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for The Berenstain Bears in Canada. We provide our partners with extensive content insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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