The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're working in TV programming and production, acquisition, or distribution, understanding how to interpret audience demand data can be valuable in making informed, data-driven decisions. Let's take "The Brokenwood Mysteries" as an example. By looking at the audience demand data for the show, you can answer the following questions:
- How popular is the show in Canada? According to the data, the demand for "The Brokenwood Mysteries" in Canada is good, and it achieved the peak rank of #394 in Canada. Based on the demand trend analysis, the audience demand has been increasing recently, which can be a good sign for the show's performance. Understanding the demand level also helps in content valuation. The Parrot Analytics content valuation system can reveal the dollar value contribution of a title to any platform in any region.
- What is the show's genre ranking in Canada? "The Brokenwood Mysteries" ranks at the 98.1th percentile in the drama genre, which means that demand for this show has been higher than 98.1% of all drama titles in Canada. Being able to compare the demand for a show with other titles within the same genre can help to identify potential competitors or identify undervalued sub-genres.
- What are some similar shows that fans of "The Brokenwood Mysteries" also like? Other shows that Canadian viewers seem to enjoy include "Shetland," "Midsomer Murders," and "Vera," which might suggest a similar audience demographic and provide insights into potential target groups. Understanding the audience's preference is critical to informing programming and development decisions.
- What is the global performance of "The Brokenwood Mysteries"? Based on the Parrot Pulse analysis, the worldwide audience demand across all platforms for "The Brokenwood Mysteries" is good. Using travelability, we can compare the show's international demand relative to its home market. For instance, "The Brokenwood Mysteries" has a demand that is 120% of the demand in its origin market, New Zealand. This data helps to identify markets in which the content may have a higher value. The other dimensions of the Parrot Pulse help to assess momentum, longevity, franchisability, and reach of a title, which is essential for making informed distribution and acquisition decisions.
- How has the demand trend been for "The Brokenwood Mysteries"? According to the data, audience demand for the show has decreased in Canada by 19.6% during February. However, it's important to note that there was a demand spike toward the end of the month. By examining the demand change on an annual rolling basis versus the last 30 days, we can identify whether the show's demand has been fluctuating or increasing over time, which can be helpful for predicting future performance.
In summary, demand data is a critical tool for anyone in the business of TV programming, production, acquisition, or distribution. Leveraging audience demand data and insights like those gathered for "The Brokenwood Mysteries" can enable all parties involved in the decision-making process to make more informed decisions, particularly around content valuation, programming, distribution, and acquisition.
The Brokenwood Mysteries's travelability to Canada in the last 30 days is 84%, which means that the audience demand for The Brokenwood Mysteries is 84% of the demand in its country of origin, New Zealand. Click through to another market to discover how well The Brokenwood Mysteries travels internationally.
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Acquire the best shows from partners such as Prime to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Brokenwood Mysteries), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Prime by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Brokenwood Mysteries, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Prime‘s The Brokenwood Mysteries is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Prime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Brokenwood Mysteries, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 29, 2024, 12:53 a.m. PST using global demand metrics from Parrot Analytics for The Brokenwood Mysteries in Canada. We provide our partners with extensive content expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.