The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial to make informed decisions on content, acquisition, distribution, and programming. Parrot Analytics leverages audience demand data to help executives in these decisions.
"The Carol Burnett Show" analysis provides an example of how demand data is crucial in determining the content's demand and performance. Demand data for this show revealed a good demand, with 2.5 times higher audience demand than the average show in Canada over the last 30 days. The show also achieved the peak rank of #1166 in Canada, which declined significantly in February by 2483 ranks.
Demand data also informed content characteristics and revealed a high demand for good family content by fans worldwide, including Canada. The data helped identify other shows that appealed to the same fans as "The Carol Burnett Show," enabling a better understanding of its audience. Interestingly, the show's global performance's longevity, measuring the show's audience demand maintenance over time, was outstanding.
Demand data provided insight into the show's international performance, revealing that its "travelability," a measure of international demand relative to the show's home country, is poor, with the highest demand in the show's country of origin, the US. Such analysis helps the executives understand how to prioritize distribution and acquisition efforts.
Moreover, the analysis helped understand the show's recent trends, with a 46.1% increase in peak demand compared to the last 30 days and indicates a decrease in popularity lately. Lastly, understanding audience demand in different markets can not only help identify the show's best performing markets like the US and Canada, but will also inform executives of opportunities and strategies for expansion in other markets like Asia.
In conclusion, demand data is crucial for entertainment executives to make informed content-related or distribution-related decisions. Parrot Analytics' content valuation system is based on demand data and can quantify the dollar value contribution of any title, helping content creators, distributors, and integrators understand the value of their offer and develop successful strategies that align with their markets and audience preferences.
The Carol Burnett Show's travelability to Canada in the last 30 days is 6%, which means that the audience demand for The Carol Burnett Show is 6% of the demand in its country of origin, United States. Click through to another market to discover how well The Carol Burnett Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Carol Burnett Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Carol Burnett Show, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for The Carol Burnett Show in Canada. We provide our partners with comprehensive content workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.