The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a global entertainment expert, it is crucial to use demand data to make informed decisions when producing or acquiring content. By considering a show like "The Circle (US)" as an example of how to use demand data, we can learn how to leverage audience demand to make content decisions.
First, the demand data can help to estimate the potential value of the show for the platform in question. By examining the demand for "The Circle (US)" in Canada, we can see that it has 4.0 times the audience demand of the average show in the country over the last 30 days. This data indicates that "The Circle (US)" is performing well, and is a show in high demand, despite the fact that its overall rank decreased by 1642 spots during February. Beyond its current level of demand, entertainment executives can also use demand data to evaluate trends over time. As an example, the demand for the show has been increasing recently, pointing to a potential uptick in popularity.
Another way to use demand data is to better understand the audience preferences for a particular genre. In this case, "The Circle (US)" falls into the reality genre. By examining the show's place within this genre, entertainment executives can gain insight into the preferences of audiences watching reality programming in Canada. This data demonstrates that "The Circle (US)" has higher demand than 96.9% of all reality titles in Canada. Additionally, the article notes that fans of "The Circle (US)" are also interested in shows like "RuPaul's Drag Race" and "Jersey Shore: Family Vacation". These insights can help to inform programming decisions, such as scheduling or cross-promotion.
Finally, demand data can help inform distribution decisions. The travelability of "The Circle (US)" is described as okay, meaning that it has higher demand in the United States than it does in Canada. By using this data, executives can evaluate the potential for the show in other markets. It's also important to note that the show's reach, or the number of people expressing demand for a show, is poor. This may indicate that the show could benefit from greater marketing investment or more promotion.
All of these insights and pieces of data can help entertainment executives to better understand the popularity and potential value of a show like "The Circle (US)". Furthermore, the data can help executives forecast potential future success by looking at trends over time or identifying additional shows that have similar fan bases. Ultimately, by using demand data, executives can make more informed decisions around content valuation, content acquisition, and content distribution.
The Circle (US)'s travelability to Canada in the last 30 days is 27%, which means that the audience demand for The Circle (US) is 27% of the demand in its country of origin, United States. Click through to another market to discover how well The Circle (US) travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Circle (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Circle (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Circle (US), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 7:36 a.m. PST using global demand analytics from Parrot Analytics for The Circle (US) in Canada. We provide our partners with valuable SVOD expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.