The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives working in the entertainment industry, understanding audience demand for content is more critical than ever. By examining demand data on a show like "The Dawn of the Witch," executives can make better-informed acquisition decisions, programming decisions, and content distribution decisions.
One of the most valuable pieces of information we can gain from demand data is valuation. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. By acquiring this economic data, an executive can determine how much to spend on content, calculate the return on investment for a specific title, and assess the value of exclusivity.
The demand data provides an insight into how popular a title like "The Dawn of the Witch" is in Canada. The show has 3.4 times the audience demand of the average show, indicating that it is popular with audiences. By looking at the fans of the show, people who like "The Dawn of the Witch" also like several other popular shows. Understanding this data can help executives identify new opportunities for content acquisition or partnership deals.
Another valuable insight from demand data is the show's trajectory. During March, audience demand for the show has decreased in Canada by 9.1%. Executives can use this data to strategize how the show can recover and regain audience interest.
The Parrot Pulse for "The Dawn of the Witch" also provides executives with essential information about the show's global performance across six dimensions. Understanding the show's travelability, longevity, momentum, franchisability, and reach can give executives knowledge of how to market the show globally. For example, "The Dawn of the Witch" has good audience demand across all platforms worldwide. Its momentum - the pace of growth - is also good, indicating that the show is gaining popularity in many regions. This knowledge can help executives with programming decisions and content distribution decisions.
Finally, demand data can help executives understand different markets' preferences, as shown in the top 10 global markets where "The Dawn Of The Witch" is most in-demand over the last 30 days. With France in the lead, followed by Bulgaria and other regions like Spain, Germany, and the United States, executives can understand where the show is gaining popularity. This data can inform acquisition and content distribution decisions and help them allocate funds to maximize future content investments.
In conclusion, Demand data is a valuable tool for executives in the entertainment industry looking to make informed decisions about programming, content acquisition, and distribution. By analyzing demand data, executives can determine a show's valuation and gauge audience interest to make better strategic decisions, ultimately leading to better viewer engagement and monetization opportunities.
The Dawn Of The Witch (魔法使い黎明期)'s travelability to Canada in the last 30 days is 58%, which means that the audience demand for The Dawn Of The Witch (魔法使い黎明期) is 58% of the demand in its country of origin, Japan. Click through to another market to discover how well The Dawn Of The Witch (魔法使い黎明期) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tbs and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dawn Of The Witch (魔法使い黎明期), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for The Dawn Of The Witch (魔法使い黎明期) in Canada. We provide our partners with smart TV industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.