The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make more informed content decisions that will lead to successful outcomes. One significant way to achieve this is by using demand data to inform acquisition or distribution decisions or even programming decisions. To illustrate this, let's use "The Dead Files" as an example for the month of November 2023 in Canada.
Content valuation requires knowing how much a given series is worth, how much value a content library brings to a platform, the baseline value of a title, and how much value a title is driving for a specific platform in any region. Using demand data, Parrot Analytics has developed a content valuation system that enables you to calculate the ROI that a particular title can bring to any given platform. In the case of "The Dead Files," we can quantify how much demand the show has in Canada relative to other TV shows. We can see that the show's demand is good because it has a value of 2.5 times the average show in Canada over the last 30 days.
If we look at "The Dead Files" demand over the last 90 days in Canada, we can see that demand is increasing. We can also see a regional breakdown of the show's demand, where we learn that it outperforms the demand of the average TV show in each of the top ten global markets where it is in-demand.
Demand is crucial in identifying which content resonates with audiences and which doesn't. In the case of "The Dead Files," we can use its demand data to identify other shows like it that audiences also engage with, for example, "Paranormal Witness." Also, Parrot Analytics' demand data enables mapping of local white spaces, so it's easier to know which genres are popular in your local market.
As an entertainment executive, it is important to understand Not just the current state of demand but how it has shifted over time. In the case of "The Dead Files,", we can see that while the show reached its peak demand in the past year, it had an even higher peak demand in the last 30 days. This indicates increased popularity for the show, making this an excellent time to consider acquisition or distribution.
Demand data can also be used to explore scalability opportunities, as it can generate insights to answer questions such as which types of content have scale opportunities for production or acquisition. Other inquiries like how can you value a content to another streaming platform? or which talent or brand improves the show audience further become more accessible to answer.
In conclusion, demand data, as provided by Parrot Analytics, can be an essential tool for entertainment executives in making more informed content, acquisition, distribution, or programming decisions. In the specific case of "The Dead Files" in November 2023 in Canada, we can see that it presents good overall demand in Canada as well as outperforming the average TV show in the top ten global markets.
The Dead Files's travelability to Canada in the last 30 days is 42%, which means that the audience demand for The Dead Files is 42% of the demand in its country of origin, United States. Click through to another market to discover how well The Dead Files travels internationally.
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Acquire the best shows from partners such as travel channel to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Dead Files), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Dead Files, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular travel channel‘s The Dead Files is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Dead Files also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for travel channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dead Files, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for The Dead Files in Canada. We provide our partners with extensive subscription-video-on-demand analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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