The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you understand that making informed content, distribution, programming, or acquisition decisions is essential in the success of your company. One major way to make such informed decisions is through the use of demand data, which offers insights into how a TV show is performing in a particular market. Taking the March 2024 audience demand for "The Dukes Of Hazzard" in Canada as an example, we'll show how demand data can aid strategic decision-making.
One of the top questions that demand data can answer is content valuation. In this case, you can use the demand data to determine how much "The Dukes Of Hazzard" is worth in the Canadian market. With 5.8 times the audience demand of the average show in Canada over the last 30 days and 6.4 times the average demand over the last 90 days, it can be inferred that the series is worth quite a lot in the Canadian market. You can use the Parrot Analytics content valuation system, which is based on demand data, to reveal the dollar value contribution of any title, to any platform, in any region.
Another question that demand data can answer is how well a TV series is doing in a particular market. With "The Dukes Of Hazzard" in Canada, we see that audience demand has increased by 67.9% in March 2024, which shows that the series is resonating more with viewers in that market. Additionally, analyzing the travelability of the show indicates that it is likely to do well if adopted by other countries, although its reach might need improvement.
Demand data can also be used to inform decisions concerning supply and demand. For example, you can use the information of what other shows fans of "The Dukes Of Hazzard" also like to make acquisition decisions. It is evident that shows on topics like crime-fighting, family, and comedy genres are popular among fans of "The Dukes Of Hazzard", so you may choose to acquire similar titles or genres as part of the company's content release strategy.
Furthermore, demand data can help to inform pre-release marketing decisions. With the insight that demand spiked in mid-March for "The Dukes Of Hazzard" in Canada, you might consider bumping up the marketing budget for the show in anticipation of its premier in that market.
Finally, you can use demand data to address questions about competition. A comparison between the performance of "The Dukes Of Hazzard" on a rolling year basis versus the last 30 days shows positive growth trends for the past month. You may want to compare the series with others that have a similar level of demand and analyze how they are performing. You can use the data to make strategic programming decisions that put you ahead of these competitors.
In conclusion, demand data plays a key role in guiding TV executives' decision-making processes in various areas, including content valuation, supply and demand, pre-release marketing, programming choices, and competition analysis. Understanding audience demand through the Parrot Analytics content valuation system will enable you to make data-driven decisions that increase the success of your company.
The Dukes Of Hazzard's travelability to Canada in the last 30 days is 48%, which means that the audience demand for The Dukes Of Hazzard is 48% of the demand in its country of origin, United States. Click through to another market to discover how well The Dukes Of Hazzard travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dukes Of Hazzard, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for The Dukes Of Hazzard in Canada. We provide our partners with smart TV industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.