The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make data-driven decisions around content valuation, programming decisions, distribution, and acquisition. One critical application of demand data is in determining content valuation, which allows you to make informed decisions around how much to spend on producing or acquiring content. Parrot Analytics' content valuation system is based on global content demand and supply and can reveal the dollar value contribution of any title to any platform in any region.
For example, let's examine "The Equalizer's" demand in Canada for the month of February 2024. With 7.2 times the audience demand of the average show over the last 30 days, we can conclude that demand for the show is good. Its demand is higher than 98.0% of all drama titles in Canada, making it an asset for any streaming platform looking to acquire or distribute engaging drama content. Additionally, we observe that the show's demand has been increasing recently compared to its performance over the last 90 days.
"The Equalizer" has achieved an excellent rank in Canada, coming in at #325 out of all titles. Furthermore, its rank improved significantly during February, moving up by 158 spots. This suggests the show has gained more popularity in Canada in one month.
Using the Parrot Pulse metric, we learn that "The Equalizer" has a global performance rating. It has outstanding worldwide audience demand on all platforms, indicating that it is a highly sought-after show. The show's momentum, which measures its growth pace, is also outstanding, meaning that its demand is increasing rapidly over time. These metrics can help a TV series financing company or an entertainment talent agency determine the viability of the show for future investment of their funds.
Furthermore, demand data can help you make programming decisions such as optimal release strategy and pricing. Given that the demand for "The Equalizer" spiked in late February 2024 for Canada, the data indicates that the show's marketing campaign was effective. Thus, using Parrot Analytics' demand data, you can learn from the show's success in marketing and optimize your marketing campaign ahead of a similar show's premiere in the future.
Demand can also inform distributor's decisions regarding supply and demand. We can see what the fans of "The Equalizer" also like, which includes other shows such as "FBI: International" and "NCIS: Hawai'i". Knowing this data assists content distributors and studios to choose which other shows could suitably complement the distribution of this show, hence improving their margins and demand.
Finally, by understanding how well "The Equalizer" has performed globally, executives can make acquisition decisions or determine where to focus their audience growth efforts. In the case of "The Equalizer," its top market for the last 30 days has been the United States, followed by other good markets such as Italy, Australia, and Canada. You can use the Parrot Analytics demand data to inform decision-making around where to direct marketing campaigns, as well as identify which SVOD platforms will get the most value for acquiring the show.
Overall, Parrot Analytics' demand data can help entertainment executives make informed decisions related to content valuation, programming, acquisition, and distribution, among others. The data can assist executives in making appropriate decisions, such as acquiring the show's spin-off or making another similar show to "The Equalizer" focused on a particular region with equivalent demand.
The Equalizer's travelability to Canada in the last 30 days is 63%, which means that the audience demand for The Equalizer is 63% of the demand in its country of origin, United States. Click through to another market to discover how well The Equalizer travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Equalizer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Equalizer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Equalizer, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 3:28 a.m. PST using tv demand analytics from Parrot Analytics for The Equalizer in Canada. We provide our partners with essential TV workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.