The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have to make decisions that can impact your platform’s success. You need to invest in content that has high demand and will attract and retain your target audience. Demand data can help you make informed content, distribution, acquisition, and programming decisions, and Parrot Analytics’ content valuation system, which is based on demand data, can tell you the real-life value of a title to any platform, in any region. Let's take "The Eric Andre Show" as an example and explore how you can leverage demand data to make informed decisions.
Content Valuation: Demand data can help you determine how much to spend on acquiring or producing content. Parrot Analytics' content valuation system, based on global content demand and supply, can reveal the dollar value contribution of a title, to any platform, in any region. In the case of "The Eric Andre Show," the demand is outstanding in Canada, which is remarkable as only 2.7% of all TV shows have this level of demand. On a global scale, the show is in high demand in the United States, Canada, Australia, Sweden, Netherlands, Mexico, France, Romania, and has good demand in Brazil. These insights can help you decide whether to invest in a show that can bring you a good ROI.
Programming Decisions: You can also leverage demand data to make informed programming decisions. For instance, by exploring the affinity analysis dimension of Parrot Pulse, you can determine which shows are most liked by fans of "The Eric Andre Show." This data reveals that shows like "Bob's Burgers," "It's Always Sunny In Philadelphia," "South Park," "Slow Horses," "Futurama," among others are popular with the same audience. Hence, having a promotion or marathon of those shows could attract and retain fans of the "The Eric Andre Show." Additionally, examining the trend in demand data of a show helps determine its momentum, longevity, and reach - critical factors when deciding programming decisions for a show.
Distribution Decisions: With demand data, you can examine which markets demand a show the most and target them for distribution. In the case of "The Eric Andre Show," it is doing extremely well in the United States, Canada, Australia, Sweden, Netherlands, Mexico, France, and Romania. Understanding the travelability of a show - how in-demand a show is compared to its home country markets - can help leverage expansion opportunities to new international markets.
Acquisition Decisions: The demand trends of a title can determine if it’s a good acquisition for your platform. For example, examining the top 10 global markets, you can observe that "The Eric Andre Show" outperforms the average TV show in every market, indicating that it would be a good acquisition for your platform.
Conclusion:
Demand data can be a valuable tool in making strategic decisions and planning around content, acquisition, distribution, and programming. By leveraging demand data and Parrot Analytics’ content valuation system, you can determine how much to invest in a show and in which markets to expect high demand and make informed decisions. By examining aspects such as Pulse Global Ranking, Affinity Analysis, Momentum, Franchisability, Reach, Travelability, Longevity, you can position your offerings, better understand your audiences, and make decisions that can drive growth and business success.
The Eric Andre Show's travelability to Canada in the last 30 days is 62%, which means that the audience demand for The Eric Andre Show is 62% of the demand in its country of origin, United States. Click through to another market to discover how well The Eric Andre Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s The Eric Andre Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Eric Andre Show, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for The Eric Andre Show in Canada. We provide our partners with comprehensive subscription-video-on-demand capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.