The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content valuation, acquisition, distribution, and programming decisions. Let's take the example of "The Falcon And The Winter Soldier" in Canada in March 2024. The show has 5.1 times the audience demand of the average show in Canada over the last 30 days. Only 8.6% of all TV shows have this level of demand. This indicates that the show has high value. Moreover, demand has been increasing recently, which is a positive sign.
You can use demand data to compare the performance of "The Falcon And The Winter Soldier" with other TV shows. For instance, you can analyze the show's rank, genre percentile, and audience overlap with other TV shows. The show achieved the peak rank of #561 in Canada and has higher demand than 96.9% of all drama titles in Canada. You can also identify other TV shows that the fans of "The Falcon And The Winter Soldier" like, such as "Loki", "The Boys", "Rick And Morty", "The Mandalorian", "Moon Knight", "Hawkeye", "Marvel's What If...?", "The Book Of Boba Fett", and "Obi-wan Kenobi". This information can help you to make informed acquisition decisions based on the audience overlap.
Demand data can also help you to understand the trend of demand for a show. For instance, the demand for "The Falcon And The Winter Soldier" increased by 38.6% in March in Canada. You can also use demand data to compare the performance of a show on a 1 year rolling basis vs the last 30 days. By examining the top 10 global markets where "The Falcon And The Winter Soldier" is most in-demand over the last 30 days, you can find that this TV series outperforms the demand of the average TV show in each of these markets. The United States is "The Falcon And The Winter Soldier"'s number one market globally, with outstanding audience demand of 7.3x. This information can help you to make informed distribution decisions based on the regional demand trends.
Moreover, demand data can provide you with insights into the show's performance across six dimensions, such as worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. For "The Falcon And The Winter Soldier," its global performance across these dimensions is outstanding, except for its travelability. Travelability quantifies a show's international demand relative to its home market. The demand for the show in Canada was 48% of the demand in the United States, the show's country of origin. However, its outstanding performance on other dimensions can make it attractive for acquisition or distribution.
In conclusion, demand data is a valuable tool for entertainment executives to make informed content and acquisition decisions, as well as programming and distribution decisions. By analyzing demand data for a TV show like "The Falcon And The Winter Soldier," executives can gain insights into the show's performance, regional trends, and audience overlap, helping them to make data-driven decisions. Furthermore, demand data can provide executives with insights into the show's future potential, such as long-term audience retention, spin-off potential, and cultural zeitgeist.
The Falcon And The Winter Soldier's travelability to Canada in the last 30 days is 53%, which means that the audience demand for The Falcon And The Winter Soldier is 53% of the demand in its country of origin, United States. Click through to another market to discover how well The Falcon And The Winter Soldier travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Falcon And The Winter Soldier, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:02 p.m. PST using tv demand analytics from Parrot Analytics for The Falcon And The Winter Soldier in Canada. We provide our partners with comprehensive OTT competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.