The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment industry professional, you may be asking questions about audience demand and how it can be applied to your content. Demand data, such as that provided by Parrot Analytics, can inform your content decisions, helping you ensure that your content is on point for what your audience desires.
For example, the demand data for "The Fall," a psychological thriller that examines the lives of two hunters -- one a serial killer and the other a detective -- can be used to make content, acquisition, distribution, and programming decisions. Parrot Analytics revealed that "The Fall" had 2.2 times the audience demand of the average show in Canada over the last 30 days, indicating that demand for the show is good. Moreover, the 30-day demand has increased by 18.6% compared to its average demand over the course of the entire year, which means the show's popularity is on the rise.
Travelability data which quantifies a show's international demand relative to its home market, shows that "The Fall" actually performs better internationally than it does in its country of origin, the United Kingdom. This data could be used by production companies or studios to make acquisition decisions and figure out where to release the show to expand its global audience.
Franchisability, which measures spin-off potential, shows that "The Fall" can be potentially profitable when glancing ahead. Additionally, its momentum (pace of growth) and reach (number of people demanding the show) are both classified as "good,” which bodes well for those who may be interested in investing in or partnering with the show for distribution or programming decisions.
Using demand data can also help executives make more informed content decisions. For example, by uncovering the top 10 most demanded markets, producers and executives can infer which marketplaces they should target or prioritize. Additionally, affinity analysis can help detect who the key talent or brands, or which TV shows would best partner with to expand the show's audience. This data can inform pre-release marketing strategies that will optimize the show's visibility and hype ahead of its premiere.
Ultimately, demand data is an essential tool for executives in the modern entertainment industry, informing every major decision that a company may make. By bringing attention to the demands of your audiences, decision-making can shift from intuition-based to data-based when making informed content, acquisition, distribution or programming decisions. Parrot Analytics' content valuation system, for example, is an economic valuation system that is powered by global content demand and supply, making it easier for companies to make investment decisions and determine the worth of their content.
The Fall's travelability to Canada in the last 30 days is 43%, which means that the audience demand for The Fall is 43% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Fall travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Fall), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Fall, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Fall is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Fall, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for The Fall in Canada. We provide our partners with smart television analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.