The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive at an OTT or SVOD platform, using demand data from Parrot Analytics can help you make more informed content acquisition and distribution decisions. Let's take the example of "The Flash" for the month of February 2024 in Canada to see how demand data can be leveraged to create content strategies.
Content Valuation: Demand data can be used to estimate the dollar-value contribution of any title in any region. Executives can use demand data to estimate the value of "The Flash" for potential acquisition or licensing deals. For example, if an OTT platform is planning to acquire streaming rights to "The Flash" in Canada, it can generate an estimate of how much value the show will bring to their platform in terms of subscription or retention of its existing audience base.
Programming Decisions: As the demand for "The Flash" has gone up in Canada by 14.7% in February 2024, content executives can use this metric to understand what programming decisions are leading to audience growth and which ones might be leading to a decline in viewership. The show has moved up in its rank by 43 spots during February in Canada, indicating that certain promotional campaigns or distributor tactics are having a positive impact on the show's performance.
Audience Insights: Content executives can use similar show recommendation data to get insights into what other shows fans of "The Flash" might enjoy. The shows that fans of "The Flash" also like includes "DC's Legends Of Tomorrow", "Young Sheldon", and "Arrow". This insight can be used to inform decisions around content acquisition, licensing, or commissioning, for content genres that resonate with the show's existing audience.
Franchisability: As per Parrot Analytics, franchisability, which measures a show's spin-off potential, is exceptional for "The Flash". Entertainment production companies, talent agencies, and TV networks can use this insight to explore opportunities for franchising or creating spin-offs from "The Flash".
Reach: The reach metric measures the number of people requesting a show. Parrot Analytics has found that "The Flash" has exceptional reach, which indicates that the show has the potential to attract new subscribers for any platform. The decision-makers at the SVOD platforms or TV networks can use this data to understand how the show is performing and whether it has the audience base to be marketed to a wider demographic.
Comparative analysis: The audience demand of "The Flash" in multiple top markets such as the US, UK, Australia, Germany, Brazil, Bulgaria, Poland and France is higher than the market average. This knowledge can guide content distribution and help decision-makers in negotiations for licensing, acquisition, or commissioning deals.
To summarize, the data insights provided by Parrot Analytics help TV executives to make informed decisions. Using demand data, they can assess the value of a show, understand audience trends, learn about the reach of a show, and identify opportunities for franchising or creating spin-offs from a show. Parrot Analytics data is global, region-specific and therefore can be used by the content creators, distributors and networks across the broad entertainment industry.
The Flash's travelability to Canada in the last 30 days is 31%, which means that the audience demand for The Flash is 31% of the demand in its country of origin, United States. Click through to another market to discover how well The Flash travels internationally.
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Are you seeking distribution for The Flash? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the cw to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as the cw to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Flash), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Flash, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Flash is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flash, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:49 p.m. PST using analytics from Parrot Analytics for The Flash in Canada. We provide our partners with comprehensive TV industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.