The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing demand data can help you make more informed acquisition, distribution, and programming decisions. This can ultimately lead to better content valuation and increased profits for your platform or network. Let's see how demand data for "The Garfield Show" in Canada during March 2024 can assist in making such decisions.
Firstly, analyzing audience demand reveals that "The Garfield Show" has a demand which is 3.0 times the average TV show in Canada, indicating good demand. This makes it clear that this show is performing well in Canada. Secondly, the demand for the show has increased by 109.8% in March in Canada. This indicates a growing trend in consumer interest.
Thirdly, the genre ranking reveals that "The Garfield Show" has higher demand than 95.2% of all the family titles available in Canada. This information can help in creating a programming schedule with similar family titles that can target this segment of the audience.
Fourthly, the finding that indicates a 43% audience demand for "The Garfield Show" in Canada compared to the US shows that the show has less appeal in Canada than in its country of origin. This knowledge can help you decide whether the program is worth acquiring for your platform in this particular market.
Looking at geographical demand data, The United States is "The Garfield Show's" number one market globally and Australia is second. This can help you decide which markets to target for distribution and marketing purposes.
Data analysis on the performance of "The Garfield Show" over different durations of time indicates that it has been increasing in popularity in the last 30 days with its peak demand at 4.9 times the title average. This can help you decide on whether to renew the show for another season.
The information about the show's audience affinity reveals that fans of "The Garfield Show" also like "Dawn Of The Croods", "My Little Pony: Friendship Is Magic", "Puppy Dog Pals", "Niko And The Sword Of Light", "PAW Patrol", "Nella The Princess Knight", "If You Give A Mouse A Cookie", "Shape Island" and "Horrible Histories". This knowledge can help you decide about the development of similar programs for this particular segment.
To sum up, demand data is crucial for any TV executive to make enlightened content acquisition, distribution, and programming decisions. By analyzing demand data for "The Garfield Show" in Canada, we have provided some ways in which this information can be of benefit in decision making for platforms, networks, and studios.
The Garfield Show's travelability to Canada in the last 30 days is 43%, which means that the audience demand for The Garfield Show is 43% of the demand in its country of origin, United States. Click through to another market to discover how well The Garfield Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s The Garfield Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Garfield Show, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for The Garfield Show in Canada. We provide our partners with meaningful television know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.