The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, Parrot Analytics can help you make more informed decisions concerning content valuation, acquisition, distribution, and programming. One example of how this demand data can be used to aid decision-making concerns the Canadian airing of "The Great Christmas Light Fight."
Regarding content valuation, Parrot Analytics' system reveals the dollar value contribution of any title to any platform in any region. Using demand data, one can estimate how much this show is worth and how it performs as an acquisition-driving or churn-reducing title. In December 2023, the demand for "The Great Christmas Light Fight" in Canada was good, with 2.8 times the audience demand of the average show. Content valuation, incorporating demand data is critical in determining how much to spend on content.
Suppose you are an executive at an OTT platform, and you plan to acquire "The Great Christmas Light Fight." In that case, you can use demand data to assess the show's ability to drive subscriptions and mitigate churn. In Canada, demand for the program decreased by 39.3% during December, indicating that the program may have been effective in December 2023 but may have suffered from its seasonal nature. However, comparing the last 30 days with a rolling year shows that the show is gaining in popularity recently.
Demand data also allows you to map local whitespaces and optimize release strategy and pricing. You can find out what content is resonating with your current audience, expand that audience by focusing on genres that attract new subscribers, and ensure that content is seen by the right audience on your platform. By examining the top ten global markets where "The Great Christmas Light Fight" is most in-demand over the last 30 days, we see that this TV series outperforms the demand of the average TV show in all these markets.
Using demand data, you can quantify the marginal revenue contribution of the program and how it drives engagement across the rest of the catalog. Parrot Analytics can also quantify the platform-specific value of a title, assess the show's spin-off potential, and determine the most effective marketing campaign.
Finally, suppose you are a TV series financing company. In that case, you can use demand data to augment industry intelligence with actionable insight and make informed content decisions. You can maximize future content investments by assessing a show's global appeal, comparing content against other titles available on the market, and finding new opportunity markets for content distribution.
In summary, Parrot Analytics provides insights into the demand for "The Great Christmas Light Fight" in Canada and other global markets. By combining its demand data with other metadata, such as season profiles and user preference clusters, Parrot Analytics offers executives a range of tools to make informed decisions concerning content valuation, acquisition, distribution, and programming.
The Great Christmas Light Fight's travelability to Canada in the last 30 days is 8%, which means that the audience demand for The Great Christmas Light Fight is 8% of the demand in its country of origin, United States. Click through to another market to discover how well The Great Christmas Light Fight travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Great Christmas Light Fight), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Great Christmas Light Fight is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Great Christmas Light Fight, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Performance Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 11:49 a.m. PST using global demand metrics from Parrot Analytics for The Great Christmas Light Fight in Canada. We provide our partners with comprehensive television series competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.