The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're reading this article, chances are you're working in the entertainment industry, and you're constantly looking for data and insights that can help you make more informed decisions about your programming, acquisition, and distribution strategies. That's where Parrot Analytics comes in – we're an industry leader in using audience demand data to help you better understand how your content is performing.
Let's take a closer look at "The Incredible Dr. Pol" as an example. Using our proprietary demand data, we can help you answer some critical questions that can guide your decision-making process.
Firstly, content valuation – how do you determine how much a particular show is worth? Our content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. In the case of "The Incredible Dr. Pol," we see that the show has 2.4 times the audience demand of the average show in Canada over the last 30 days, indicating good demand. We can also see that its demand has been increasing recently, which could suggest a potential growth opportunity.
Secondly, our demand data can help you make decisions about programming and content strategy. For example, you might use our affinity analysis to identify other shows that fans of "The Incredible Dr. Pol" are watching, such as "Momma Named Me Sheriff" or "Primal Survivor," to inform future programming decisions. You can also analyze past performance trends to identify opportunities, such as spikes in demand during certain months or with certain demographics, that can guide your content scheduling.
Thirdly, our demand data can help inform distribution and acquisition decisions. For example, if the show is very popular in Canada, you might want to consider securing additional distribution rights or investing in more localized marketing campaigns. Similarly, if there are underdeveloped markets or regions where the show is seeing increasing demand, those might represent good acquisition opportunities.
Finally, our demand data can help you understand how your programming is performing in comparison to other titles in your portfolio or on the market as a whole. You might use our competitive benchmarking feature to understand how "The Incredible Dr. Pol" is performing relative to other documentary series in Canada, or to see how it stacks up against other genres in your catalog. By identifying areas where your programming is underperforming, you can take steps to optimize your content offering.
To sum it up, using demand data to inform your decision-making process can be incredibly valuable across a wide range of activities in the entertainment industry, from content valuation to programming and distribution strategy. "The Incredible Dr. Pol" is just one example of how our demand data can help you stay ahead of the curve – ready to take your entertainment business to the next level.
The Incredible Dr. Pol's travelability to Canada in the last 30 days is 13%, which means that the audience demand for The Incredible Dr. Pol is 13% of the demand in its country of origin, United States. Click through to another market to discover how well The Incredible Dr. Pol travels internationally.
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Acquire the best shows from partners such as Nat Geo Wild to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Incredible Dr. Pol), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nat Geo Wild‘s The Incredible Dr. Pol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nat Geo Wild and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Incredible Dr. Pol, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Family Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 8:44 p.m. PST using global tv demand datasets from Parrot Analytics for The Incredible Dr. Pol in Canada. We provide our partners with far-reaching OTT analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.