The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics provides entertainment executives with demand data that can help them make more informed content acquisition, distribution, and programming decisions. The case of "The Indian Detective" in February 2024 provides an example of how demand data can be used to guide content decisions.
Content valuation uses demand data to determine the dollar value contribution of any title, to any platform, in any region. For instance, an executive considering the acquisition of "The Indian Detective" can use the demand data provided to estimate the ROI of the show for their platform. Demand data can reveal the dollar value of a content library to a platform over time, among other insights.
Executives can also use demand data to optimize their release strategy and pricing. By examining the demand spike for "The Indian Detective" in late February 2024, executives can consider the effectiveness of marketing campaigns aimed at driving interest in the show. The increasing demand for the show over the last 30 days could suggest the show is becoming more popular, which can help executives make more informed programming decisions.
Demand data can inform subscriber acquisition and retention strategies. In particular, executives can use demand data to find out which titles are most likely to attract new subscribers and retain existing ones. For example, "The Indian Detective" has higher demand than 93.1% of all drama titles in Canada, meaning that executives can consider promoting the show as a means of retaining Canadian subscribers.
Demand analysis can also help executives to determine the best content fit for their platform and perform competitive benchmarking. For instance, by comparing the performance of "The Indian Detective" against other shows available on the market, executives can have a more nuanced understanding of the show's strengths and weaknesses, enabling them to make more informed acquisition decisions.
Finally, demand data can inform scalabe concept testing by determining which elements of existing content are resonating most with fans. For example, executives may learn that fans of "The Indian Detective" are also interested in shows like "Holmes & Holmes" and "Pool Kings", potentially providing inspiration for future content development.
In sum, demand data is a valuable tool for entertainment executives seeking to make more informed content acquisition, distribution, and programming decisions. By leveraging demand data, executives can better understand the value of shows in their library, optimize their acquisition and retention strategies, and make more informed decisions about future content development.
This is The Indian Detective's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Indian Detective travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CTV‘s The Indian Detective is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Indian Detective, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for The Indian Detective in Canada. We provide our partners with valuable TV series know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.