The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, and programming decisions. For instance, based on the analysis of "The Jeffersons" in Canada, you can draw insights on several fronts.
Firstly, you can use demand data to value content, which is fundamental to content acquisition. In this case, you can use Valuation Paradigm to assess how much "The Jeffersons" is worth to your platform. By leveraging demand data, you can determine the platform-specific marginal revenue contribution of the show, which helps gauge how much to spend on the series. Additionally, you can also assess its ability to drive subscriptions and mitigate churn, which are essential in acquisition decision-making.
Secondly, demand data can inform your programming decisions, especially with regard to content performance. In this case, the demand for "The Jeffersons" in Canada has been good over the last 30 days compared to the average show. Also, although demand decreased by 3.5%, the show experienced demand spikes in late March. You can use this information to design an optimal release strategy for the show that will help increase its engagement and retain customers.
Thirdly, you can use demand insights to determine potential supply opportunities. Demands also help determine the opportunity to acquire or produce certain types of content like family titles. In this case, "The Jeffersons" ranks at the 94.7th percentile, signifying that family titles like this could potentially be profitable for your platform.
Fourthly, demand data can also enable you to map local whitespaces. Through demand insights, you can identify the most popular genres in your local market to inform your acquisition and programming decisions further.
Lastly, you can use demand insights to inform your decision on the competitive benchmarking with other titles available on the market. In this case, "The Jeffersons" ranks #952 in Canada, outperforming 8.6% of all TV shows. You can draw insights from this information to identify potential competitors and benchmark your content performance against them.
In summary, leveraging demand data is crucial for entertainment industry executives in making informed decisions. Whether it's content acquisition, distribution, programming, or valuation, demand insights provide a wealth of information that can be used to identify opportunities and make more strategic decisions.
The Jeffersons's travelability to Canada in the last 30 days is 52%, which means that the audience demand for The Jeffersons is 52% of the demand in its country of origin, United States. Click through to another market to discover how well The Jeffersons travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Jeffersons is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Jeffersons, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for The Jeffersons in Canada. We provide our partners with smart entertainment industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.