The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you need to make informed content decisions to grow your platform or business. One tool that can help with this is demand data analysis. We can use the example of "The L Word: Generation Q" in Canada to illustrate this and provide insights into how demand data can aid in content valuation, programming decisions or acquisition decisions.
Content Valuation:
If "The L Word: Generation Q" has a higher demand compared to the average television series in its genre, it can be concluded that viewers are more interested in watching this show in Canada. According to our analysis, "The L Word: Generation Q" has 3.2 times the audience demand of the average show in Canada over the last 30 days, and it ranks at the 97.6th percentile in the romance genre. The demand also increased by 35.5% in March. These insights can inform valuations and negotiation strategies when it comes to licensing or acquiring this content.
Programming and Acquisition Decisions:
Demand data can also help with programming decisions and the amount of investment you should allocate for content acquisition. The Parrot Pulse for "The L Word: Generation Q" shows outstanding audience demand across all platforms and decent momentum, but also shows a decreasing demand over the last 90 days, indicating a possible shift in audience preferences. Such insights inform you to either re-strategize placement within your programming schedule or possibly experiment despite demand decreasing.
Understanding the top 10 global markets where "The L Word: Generation Q" is most in-demand, and how it performs comparatively to the average show, can also help you identify potential audiences to target with your programming. For instance, "The L Word: Generation Q" does better than average in Germany, France, Brazil, and Portugal, China, Netherlands, Russia, and the United Kingdom. This information would prove especially useful in your efforts to expand the global footprint of your platform and the content you offer.
Distribution Decisions:
Demand data provides insights into the international demand for specific shows across distinct geographic regions. By examining performance in Canada, where "The L Word: Generation Q" achieved the peak rank of #902, one can efficiently target specific territories as high-value distribution markets. Additionally, given this program's outstanding level of travelability, generating interest and distribution in untapped territories can be more assured.
In conclusion, as a TV executive, incorporating audience demand data from shows such as "The L Word: Generation Q" can help inform decisions on content valuation, programming, acquisitions, etc. With the insights provided by demand data, you can make evidence-led decisions that will help grow your platform or business overall.
The L Word: Generation Q's travelability to Canada in the last 30 days is 24%, which means that the audience demand for The L Word: Generation Q is 24% of the demand in its country of origin, United States. Click through to another market to discover how well The L Word: Generation Q travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. SHOWTIME, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The L Word: Generation Q.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The L Word: Generation Q from partners like SHOWTIME.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The L Word: Generation Q? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as SHOWTIME to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from SHOWTIME by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The L Word: Generation Q. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The L Word: Generation Q), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The L Word: Generation Q, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The L Word: Generation Q is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The L Word: Generation Q also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The L Word: Generation Q, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 19, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for The L Word: Generation Q in Canada. We provide our partners with meaningful subscription-video-on-demand analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
