The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you need to make informed decisions on content. Demand data from Parrot Analytics can be used to help make more informed acquisition, distribution, and programming decisions. Demand data helps with decision-making and can inform content valuation. Let's take a look at "The Lazarus Project" in Canada in February 2024 to see how demand data can be used to assist in making a sound decision.
Content Valuation: Parrot Analytics' content valuation system reveals the dollar value contribution of any title, to any platform, in any region. Parrot Analytics' content valuation is an economic valuation system driven by global content demand and supply. With "The Lazarus Project," we can use demand data to answer many valuation and strategic questions.
How much is "The Lazarus Project" worth? Based on its demand rating, it is above average and in the 98.5th percentile for its drama genre in Canada. We can use this to calculate the base value of the title, and to compare it to the value of other titles.
How much of "The Lazarus Project's" value is being driven by demand for one of its stars? This data point is not provided for "The Lazarus Project" but Parrot Analytics has the ability to provide this metric based on the show's cast.
How can we assess the value of exclusivity? We are not provided enough data points to adequately answer this. However, exclusivity can drive higher demand and can make a difference in how much a specific title is worth based on demand.
How can we estimate cannibalization of audiences if a title is available on multiple services? Parrot Analytics can provide this data point and use it as a strategic decision-making tool for deciding which platform to use to distribute content.
Using demand data, how can we calculate the ROI "The Lazarus Project" will bring to any given platform? Parrot Analytics' content valuation system can calculate this by focusing on the marginal revenue contribution of a title and how it drives engagement across the rest of the catalog.
As an executive, it's important to understand how the audience responds to the content being provided. "The Lazarus Project" has been performing well, with 8.5 times the audience demand of the average show in Canada in the last 30 days. Compared to its demand of 3.7 times the average over the last 90 days, demand for this show has been increasing recently. Additionally, the show has a high demand ranking in Canada, which can increase its value on the market.
The demand for "The Lazarus Project" in Canada was 66% of the demand in its country of origin, the United Kingdom. This data point showcases the show's travelability and international demand relative to its home market. It can guide strategic decisions, such as which platforms to target for distribution of the show.
By examining the top 10 global markets where "The Lazarus Project" is most in-demand, it is clear that this show is performing well and is above the average demand in every market. Knowing which markets are interested in the show has long-term benefits that can be used for distribution, advertising, and licensing agreements.
In conclusion, demand data can provide a wealth of information that can be used by entertainment executives for decision-making. In the case of "The Lazarus Project," we can gauge that its high demand reveals its intrinsic value. We can also use demand data to assess where to distribute the show and how it is performing in comparison to other titles. With this data, executives can make more informed decisions.
The Lazarus Project's travelability to Canada in the last 30 days is 67%, which means that the audience demand for The Lazarus Project is 67% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Lazarus Project travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Sky Max, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Sky Max to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Lazarus Project), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky Max by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Lazarus Project, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky Max‘s The Lazarus Project is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lazarus Project, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 11:44 a.m. PST using tv demand content analytics from Parrot Analytics for The Lazarus Project in Canada. We provide our partners with essential SVOD analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.