The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data, like that gathered and analyzed by Parrot Analytics, can be an incredibly useful tool for entertainment executives looking to make informed content, acquisition, distribution, or programming decisions. Let's take a look at how demand data for "The Man Who Fell To Earth" in March 2024 in Canada can assist in this process.
Using the demand data, we can determine that "The Man Who Fell To Earth" is a highly demanded show for the month of March 2024 in Canada, with 3.1 times the audience demand of the average show in the country over the last 30 days. The show's demand is also increasing recently, being 2.6 times the average over the last 90 days. The show has a good demand, in the 95.1th percentile amongst all drama titles in Canada over the last 30 days. The demand for "The Man Who Fell To Earth" dropped in its rank by 376 spots during March 2024 in Canada.
We also know that the show's global performance is good, and it has outperformed the average TV show in each of the ten global markets where it is most in-demand over the last 30 days. The United States has the highest demand for "The Man Who Fell To Earth," followed by the United Kingdom, Australia, the Netherlands, Mexico, Ukraine, Canada, Brazil, and Russia. Knowing the demand levels of a show in different markets can help entertainment executives make informed distribution decisions.
Further, Parrot Pulse's six measures of global performance for "The Man Who Fell To Earth," including worldwide audience demand, travelability, longevity, momentum, franchisability, and reach, provide an independent measure of its performance over time. For instance, the show's momentum or pace of growth is outstanding, while its franchisability or spin-off potential is poor. By considering such factors based on the demand data, broadcasters and streaming platforms can make strategic programming decisions, determine an accurate content valuation, assess a TV series' ability to drive subscriptions, optimize marketing campaigns, and more.
Finally, looking into how audiences are reacting to the show over time can help executives make strategic content decisions and see trends for a specific show or genre. "The Man Who Fell To Earth" had a peak demand 11.9% higher in the last 30 days than it was on a rolling year basis. This indicates an increasing popularity for the show.
In conclusion, by analyzing and interpreting demand data for a particular show, as we did for "The Man Who Fell To Earth" in Canada in March 2024, entertainment executives can gain valuable insights into market trends, popularity, potential reach, and other factors that can inform decisions regarding content acquisition, distribution, programming, and valuation.
The Man Who Fell To Earth's travelability to Canada in the last 30 days is 44%, which means that the audience demand for The Man Who Fell To Earth is 44% of the demand in its country of origin, United States. Click through to another market to discover how well The Man Who Fell To Earth travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s The Man Who Fell To Earth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Man Who Fell To Earth, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for The Man Who Fell To Earth in Canada. We provide our partners with essential media industry insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.