The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As the demand for "The Misery Index" has increased by 1.5 times the average over the past 90 days and 2.5 times the average over the last 30 days, it is evident that this show currently has a good demand score and has a high value contribution to the TV network. This data can be useful for executives at an OTT platform or a TV series financing company to evaluate the show's performance and assess its potential value.
Additionally, the fact that "The Misery Index" had a higher demand than 95.5% of all reality TV shows in Canada means it can be considered an asset and a crowd-puller for entertainment talent agencies and content producers. It is an indication that the show is highly popular with audiences and that the audience wants more of it.
Furthermore, the fact that the show has spiked in demand in Canada during mid-January 2024 indicates that something changed in the show's production or marketing, which should be identified and evaluated further to comprehend why the demand changed. This data can be used by TV Production companies or studios to make sure that any ineffective promotional campaign of their show should be analyzed and revamped to ensure optimal performance.
Moreover, the Parrot Pulse for "The Misery Index" showed that the show's travelability is poor, which indicates that this show may not perform well globally. This data can be useful for content distributors and linear networks to decide which shows are suitable for global distribution and which markets they should target.
Lastly, the fact that this show outperforms the demand of an average TV show in ten global markets, including Canada and the US, means that it has a decent global presence and outreach. Using this data, executives at OTT or SVOD platforms can acquire this show depending on their target global market, as it performs well in multiple countries, or they can use demand data to decide which other markets or genres they should focus on to expand their platform's reach effectively.
Overall, the use of demand data can help executives at various entertainment companies make more informed acquisition, distribution, and programming decisions. They can use these insights to evaluate a show's performance, assess its potential value, analyze promotional campaigns, decide on global expansion strategies, and focus on specific markets and genres to optimize their reach efficiently.
The Misery Index's travelability to Canada in the last 30 days is 38%, which means that the audience demand for The Misery Index is 38% of the demand in its country of origin, United States. Click through to another market to discover how well The Misery Index travels internationally.
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Acquire the best shows from partners such as tbs to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Misery Index), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as tbs by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular tbs‘s The Misery Index is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tbs and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Misery Index, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for The Misery Index in Canada. We provide our partners with comprehensive television industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.