The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an incredibly useful tool for entertainment executives across the industry, allowing them to make more informed content, acquisition, distribution, and programming decisions. The analysis of "The New Addams Family" for the month of February 2024 in Canada provides insights into how demand data can be used to assess the value of a TV series and the decisions that can be made using that data.
One of the main things that demand data can be used for is content valuation. Using Parrot Analytics' content valuation system, entertainment executives can determine how much a TV series is worth and how much of its value is being driven by the demand for a star or other elements. Knowing the value of a show in this way can help with decisions about how much to spend on content and about the potential ROI a particular title will bring to any given platform.
In the case of "The New Addams Family," we can see that the demand for the show is good in Canada, with demand being 3.1 times the average show in the country over the past 30 days. This information can be used by distribution companies or networks to assess the show's value in the Canadian market and determine whether it would be a worthwhile acquisition. The fact that demand has been increasing in recent weeks suggests that there is potential for even greater success.
Another way that demand data can be used is to inform programming decisions. By examining the show's rank, genre percentile, and audience demand, entertainment executives can assess how well the show is performing relative to other titles in its genre and on the market as a whole. For example, "The New Addams Family" achieved the peak rank of #869 in Canada, moving up by 84 spots during February in Canada, and ranks at the 95.2th percentile in the family genre, indicating that it is performing well in that category.
Understanding the show's audience and how it is changing over time is another important use for demand data. Knowing which other shows fans of "The New Addams Family" are more likely to watch can inform marketing decisions, while understanding how much the show's demand has been increasing in Canada over the past month can be used to make decisions about promotion and advertising. Additionally, comparing the show's performance on a rolling year basis vs. the past 30 days can provide insights into changes in popularity and audience engagement.
Finally, demand data can help executives make decisions about distribution and global expansion. For example, knowing which countries have the highest demand for the show can help executives decide where to focus their attention when expanding the show's distribution. In the case of "The New Addams Family," Canada is the show's number one market globally, with Switzerland coming in at a close second. These insights can also be used to assess the spin-off potential of a show, which can be important for studios, content distributors, and talent agencies.
Overall, demand data provides a wealth of information that can be used to make better-informed decisions across the entertainment industry, from content valuation to programming to distribution and beyond. By leveraging the power of demand data, entertainment executives can make the most of their content investments and create shows that truly resonate with global audiences.
This is The New Addams Family's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The New Addams Family travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The New Addams Family, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 3:30 a.m. PST using global demand data from Parrot Analytics for The New Addams Family in Canada. We provide our partners with deep TV expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.