The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about content, acquisition, distribution, and programming. With the help of demand data, companies can make better decisions and understand the trends and behavior of their audience. In February 2024, Canada's demand for "The New Adventures of Winnie the Pooh" is 2.1 times higher than the average TV show, which is a good sign for the show's performance. Below are some of the possible ways demand data can be used to make informed decisions:
(i) Content Valuation: Demand data can be used to determine the worth of a TV series. Parrot Analytics' economic valuation system is powered by global content demand and supply, which reveals the dollar value contribution of any title, to any platform, in any region. It's important to understand the baseline value of a title, especially when considering acquiring or renewing the rights to that series.
(ii) Understanding International Demand: Demand data helps to quantify the show's international demand relative to its home market. In this case, "The New Adventures of Winnie the Pooh" had a demand in Canada that was 24% of the demand in the United States. By examining the top 10 global markets where the show is in-demand, executives can optimize the content's distribution process.
(iii) Content Discovery and Recommendations: Demand data is essential for content discovery and recommendations. For example, companies can optimize the show's marketing campaigns ahead of premiere by incorporating audience preferences in the marketing strategies. Furthermore, understanding taste clusters, and the types of content that resonate most with the current audience is essential in developing recommendations and creating better-targeted content.
(iv) Programming Decisions: Executives can use demand data to make better programming decisions. Understanding how effective the marketing campaign around a show is, compared to other shows, is essential. By determining "The New Adventures of Winnie the Pooh" rank in Canada, executives can better understand where the show's performance stands against other titles in the market.
(v) Acquisition and Distribution Decisions: When deciding whether to acquire or distribute a show, it's essential to analyze the demand data for that title. By understanding how much a show is in-demand, answering questions such as; how popular is my show relative to the market average, how popular is my show in this market or any other market in the world, where in the world is my show in-demand, executives can make more informed acquisition and distribution decisions.
Therefore, companies can use demand data to determine the worth of a TV series, understand international demand, make better programming decisions, and ensure better recommendations and content discovery. Introducing demand-driven parameters into the decision-making process can objectively and accurately represent viewer sentiment and guide strategic content decisions for TV executives.
The New Adventures Of Winnie The Pooh's travelability to Canada in the last 30 days is 11%, which means that the audience demand for The New Adventures Of Winnie The Pooh is 11% of the demand in its country of origin, United States. Click through to another market to discover how well The New Adventures Of Winnie The Pooh travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The New Adventures Of Winnie The Pooh is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The New Adventures Of Winnie The Pooh, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for The New Adventures Of Winnie The Pooh in Canada. We provide our partners with smart television series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.