The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly faced with the challenges of making informed content decisions that resonate with your target audience in order to drive engagement and revenue. In order to make confident decisions, you need to understand your target audience's preferences. By leveraging demand data, like that provided by Parrot Analytics, you can obtain unique insights into what your audience desires and identify opportunities to acquire, distribute or create content that will secure loyal viewership on your platform.
For instance, let's take the case of "The Night Agent," which has been analyzed based on its audience demand data in Canada in October 2023. This show has 3.2 times the audience demand of the average show in Canada. By comparing its demand in the last 30 days to the average demand over the last 90 days, we find that demand has been increasing recently. Thus, "The Night Agent" has a value that resonates strongly with audiences in Canada and presents an excellent opportunity to engage audiences with a thrilling storyline.
Parrot Analytics' metrics provide important insights for executives to make informed decisions about content. For example, the demand data for "The Night Agent" leads us to confirming the show as a successful drama in the genre, with audience demand in Canada higher than 96.0% of all drama titles in Canada. Also, the growing popularity of similar shows like "Ahsoka", "The Last Of Us", "Special Ops: Lioness", "Secret Invasion", "Silo", "Tom Clancy's Jack Ryan", "The Witcher", "House Of The Dragon" and "Foundation" gives an indication of which content to acquire, distribute or create next.
Furthermore, examining the top 10 markets globally, where "The Night Agent" is most in-demand, can reveal significant opportunities to grow revenue. The show has a very high demand in Russia, which is an area that can be exploited for further growth. By analyzing demand from different countries, executives can identify new territories for expansion and optimize their content investment strategies.
Demand data can also help executives to manage marketing efforts, release strategies, pricing, and overall growth. If executives discover an under-monetized show, they can easily find new potential markets for content distribution and place it in territories that show a growing demand to maximize the return on investment.
Finally, understanding demand data allows for informed decisions about which content to target for programming slots, thus, minimizing the risks and maximizing the ROI. Executives can optimize their acquisition decisions better with Parrot Analytics' content valuation system, which shows the dollar value contribution of any title, to any platform, in any region.
In summary, by utilizing Parrot Analytics' demand data, entertainment executives can make informed decisions concerning content valuation, acquisition, distribution, programming and marketing that will help drive engagement and grow revenue on their platforms. The audience demand data for "The Night Agent" in Canada in October 2023 provides an excellent example of how valuable demand data is for entertainment executives to make informed business decisions.
The Night Agent's travelability to Canada in the last 30 days is 45%, which means that the audience demand for The Night Agent is 45% of the demand in its country of origin, United States. Click through to another market to discover how well The Night Agent travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Night Agent), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Night Agent, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Night Agent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Night Agent, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been recreated on Dec. 2, 2023, 1 p.m. PST using television demand content from Parrot Analytics for The Night Agent in Canada. We provide our partners with deep content workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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