The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data such as that of "The Powerpuff Girls" can help you approach content decisions regarding acquisition, distribution, and programming in a more informed manner. The analysis provides helpful insights about the popularity of the show in Canada, its global performance, genre ranking, and audience preferences.
One of Parrot Analytics' key features is its content valuation system, which determines the dollar-value contribution of any title. In this case, the demand data of "The Powerpuff Girls" over the last 30 days indicates that it has demand 5.1 times higher than the average show in Canada. This suggests that it is a strategic asset for a streaming platform, with its baseline value higher than that of an average show. The demand data can also be used to estimate cannibalization of audiences if a title is available on multiple services and assess the value of its exclusivity.
The popularity of "The Powerpuff Girls" and its genre ranking at 97.0th percentile in Canada suggest that shows similar to it could potentially drive subscribers and mitigate churn. This data, paired with the show's momentum and longevity, which have been consistently high, provide strong indications that the show could be a lucrative investment with long-term ROI.
In terms of franchise and spinoff potential, "The Powerpuff Girls" also performs exceptionally well, with the potential to further monetize its IP through cross-selling merchandise or creating spin-offs to expand the show's appeal.
The analysis also provides information on audience preferences and competing titles. Parrot Analytics demand data reveals that fans of "The Powerpuff Girls" are watching other animated shows such as "Ed, Edd 'n Eddy", "Spongebob Squarepants", and "Dexter's Laboratory". With such insights, a linear or pay TV network can make programming decisions that cater to its audience's preferences.
In terms of distribution, examining the top 10 global markets, the show performs above-average in each market, including the United States, Brazil, Romania, and Mexico, indicating that there is a demand for the show outside of Canada. Through demand data, a TV series financing company or a content distributor can determine how much a content library, such as "The Powerpuff Girls", is worth to a global audience.
In conclusion, demand data is a powerful tool that can provide entertainment executives with useful insights to make more informed decisions regarding acquisitions, programming, and distribution. In the case of "The Powerpuff Girls", the show's consistently high demand, strong momentum, and potential to expand its franchise make it a valuable investment that can generate sustained ROI.
The Powerpuff Girls's travelability to Canada in the last 30 days is 19%, which means that the audience demand for The Powerpuff Girls is 19% of the demand in its country of origin, United States. Click through to another market to discover how well The Powerpuff Girls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s The Powerpuff Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Powerpuff Girls, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 3:07 p.m. PST using television demand analytics from Parrot Analytics for The Powerpuff Girls in Canada. We provide our partners with essential SVOD competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.