The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is critical to making informed content decisions. In the example of "The Quintessential Quintuplets," we can see how analyzing demand data can inform strategic decision-making processes.
Content Valuation:
The demand data for a show like "The Quintessential Quintuplets" can be used to determine its value to a given platform. Parrot Analytics' content valuation system uses demand data to calculate a show's dollar value contribution to a platform in a given region, allowing entertainment executives to make informed decisions about content purchases and investments.
Programming Decisions:
By examining demand data for "The Quintessential Quintuplets," we can see its audience demand is good in Canada, with 2.1 times the audience demand of the average show. However, the show's demand has been decreasing recently. This information can be used to make programming decisions, such as whether or not to renew the show for another season or to focus on promoting the show to try and increase demand.
Distribution Decisions:
"The Quintessential Quintuplets" also provides insight into travelability, a measure of a show's international demand relative to its home market. With a travelability rating of good, entertainment executives can use this data to determine how successful the show may be in potential new markets outside of Canada.
Acquisition Decisions:
When considering whether to acquire new content for their platform, entertainment executives can look to demand data as a guide. By examining shows that fans of "The Quintessential Quintuplets" also like, such as "Rick and Morty," "Mushoku Tensei: Jobless Reincarnation," and "Demon Slayer: Kimetsu No Yaiba," entertainment executives can make informed decisions about the types of content their audiences may be interested in watching.
Content Marketing:
Demand data can also inform pre-release marketing efforts. By understanding audience demand and tastes, entertainment executives can craft targeted marketing campaigns that are more likely to resonate with their audience.
In conclusion, examining audience demand for a show like "The Quintessential Quintuplets" can be a powerful tool for entertainment executives making informed content, acquisition, distribution, programming, and marketing decisions. By analyzing demand data using Parrot Analytics' tools, entertainment executives can increase the likelihood of creating successful, in-demand content that resonates with their audience.
The Quintessential Quintuplets (五等分の花嫁)'s travelability to Canada in the last 30 days is 21%, which means that the audience demand for The Quintessential Quintuplets (五等分の花嫁) is 21% of the demand in its country of origin, Japan. Click through to another market to discover how well The Quintessential Quintuplets (五等分の花嫁) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TBS Television‘s The Quintessential Quintuplets (五等分の花嫁) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TBS Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Quintessential Quintuplets (五等分の花嫁), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for The Quintessential Quintuplets (五等分の花嫁) in Canada. We provide our partners with extensive TV industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.