The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives can make more informed acquisition, distribution, and programming decisions for a TV show like "The Resident" by leveraging demand data. By doing so, they can measure the value of a title, quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, estimate cannibalization of audiences if a title is available on multiple services, among others.
Using the example of "The Resident" in Canada in March 2024, demand data can reveal some key insights that can be useful to content executives. First, the show has good audience demand, which is 5.2 times higher than the average show in the country during the last 30 days. This information can help content executives to assess the show's value to their platform in Canada.
Furthermore, demand data shows that the show's demand has been increasing recently, which can be used as evidence to support the claim that this show would drive future engagement. Beyond that, "The Resident" ranks at the 96.9th percentile among all drama titles in Canada, meaning that it has higher demand than 96.9% of all other drama titles in Canada. This indicates that there is a strong audience for the show, which could be valuable in acquiring and distributing it.
Additionally, by examining the top 10 global markets where "The Resident" is most in-demand over the last 30 days, content executives can better understand the show's global appeal and determine its travelability. Here we see that the show outperforms the demand of the average TV show (1x) in all of these markets. The United States is the show's number one market, with an outstanding audience demand of 8.9x.
Finally, the demand data also indicates that the show's momentum is good, measuring the pace of growth. Demand spiked in late March 2024 for Canada, suggesting that some event(s) in the show prompted such interest. The show's franchisability (spin-off potential) is also good and its reach (the number of people expressing demand for a show) is outstanding. These metrics can be used to make more informed decisions about marketing campaigns around "The Resident" and to decide how best to monetize its potential franchisability.
In conclusion, demand data provides valuable insights for content executives to make more informed content acquisition, distribution, and programming decisions. By analyzing audience demand, content executives can better evaluate the value of a show, its international appeal, and its potential to drive engagement and create new revenue streams. In the context of a show like "The Resident," demand data can be used to assess its global performance, its momentum, and its travelability, among other valuable insights.
The Resident's travelability to Canada in the last 30 days is 31%, which means that the audience demand for The Resident is 31% of the demand in its country of origin, United States. Click through to another market to discover how well The Resident travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Resident is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Resident, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for The Resident in Canada. We provide our partners with deep TV capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.