The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, let us examine how demand data for "The Rockford Files" can help you make informed content acquisition, distribution and programming decisions.
The first consideration would be content valuation. You might ask questions such as: How much is "The Rockford Files" worth in Canada? How well has the show held up since its premiere in 1974? With Parrot Analytics' content valuation system, you can quantify the dollar value contribution of the show to any platform in any region. Demand data can be used to measure audience engagement and how it relates to content valuation.
You might also want to consider the global appeal of the show and whether it is valuable outside of its home market. With a travelability score of poor, it indicates that "The Rockford Files" is not likely to travel well internationally. You may have to consider this aspect when deciding whether to acquire or distribute the show globally.
Demand data can also help you understand the show's performance in the context of its genre, i.e., drama. "The Rockford Files" ranks at the 93.5th percentile in the drama genre in February 2024. This means it has higher demand than 93.5% of all drama titles in Canada. You could use this insight to evaluate what other types of drama content might resonate more with your audience.
Demand data can uncover audience trends that could help you make strategic decisions. For example, by examining the top 10 global markets where "The Rockford Files" is most in-demand, you can understand which markets the show performs well in, along with average demand scores in each market. The show outperforms the demand of the average TV show in each market, with the U.S being its number one market. This information could help you decide where to focus your distribution efforts.
Finally, demand data can help you understand audience engagement with the show over time. While the demand for "The Rockford Files" in Canada has been good over the last 30 days, it has decreased by 70.5%. Looking at longitudinal data, however, reveals that demand for the show has been outstanding over time. Its longevity measure, which measures how well audience demand is maintained over time, is high. This trend could indicate that the show's content would be valuable in a library context, where content longevity could be useful in retaining subscribers.
Overall, "The Rockford Files" can tell a compelling story about how demand data can help you make informed content decisions that are both strategic and timely. By examining this show's performance in the context of its genre, global demand, and its historical context, executives can get a glimpse into the potential benefits of employing demand data when making content acquisition, distribution, and programming decisions.
The Rockford Files's travelability to Canada in the last 30 days is 24%, which means that the audience demand for The Rockford Files is 24% of the demand in its country of origin, United States. Click through to another market to discover how well The Rockford Files travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Rockford Files.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Rockford Files from partners like NBC.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Rockford Files? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Rockford Files. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Rockford Files), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Rockford Files, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Rockford Files is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Rockford Files, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for The Rockford Files in Canada. We provide our partners with extensive entertainment industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.